General Mills Pledges $650,000 to Disaster Relief in Japan

(3BL Media / theCSRfeed) Minneapolis - March 15, 2011 - In response to the devastating earthquake and tsunami in Japan, General Mills and the General Mills Foundation today announced a commitment of $650,000 to support disaster relief and rebuilding efforts. The $650,000 commitment will be made to the Red Cross International Disaster Response Fund. Additionally, the General Mills Foundation will match employee and retiree gifts to the American Red Cross up to $100,000.

"We are saddened by the severe damage and lives lost in Japan due to the recent earthquake and tsunami," said Ellen Goldberg Luger, the General Mills Foundation's executive director and vice president. "Our hearts go out to the people affected by this tragedy, and we hope General Mills’ support helps to speed the recovery."     About General Mills One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.    About the General Mills Foundation 
The mission of the General Mills Foundation, celebrating 56 years of giving, is to nourish communities. In fiscal 2010, General Mills awarded more than $100 million to communities across the country. Of the total, the Foundation contributed $22 million in grants in the targeted areas of hunger and nutrition wellness, and K-12 education. In addition, 82 percent of U.S. employees volunteer in the communities where they live and work. More information is available at GeneralMills.com/Foundation.   GM12403