Gildan Supports JCPenney Pair Up Giving Promotion Through its Gold Toe® Brand

MONTREAL, August 18, 2017 /3BL Media/ - Gildan has partnered with JCPenney  to donate a free pair of socks to children in need for every pair of Gold Toe® socks sold at JCPenney’s through this special buy one, give one promotion. In total, Gildan has committed to donate up to 100,000 pairs of socks to those in need through the back-to-school Pair Up promotion.

“We are honored to partner with the JCPenney® Pair Up promotion to provide children in need with basic necessities as they prepare to start their school year,” said Eric Lehman, President, Gildan USA. “We are excited to support JCPenney in addressing the crucial need for basic clothing items among children in low-income families.”

According to a JCPenney commissioned study of youth across the United States, 40% of low income parents worry about their children having enough undergarments and 55% of parents of children who did not have basic undergarments stated their kids wanted to skip school or refused to go because they were ashamed or embarrassed.  In response to this issue, the JCPenney Pair Up promotion supports children in need by facilitating free access to basic essentials.

The JCPenney Pair Up promotion ran from August 1-15, 2017. For every pack of kids’ socks and underwear sold at JCPenney, the retailer will donate a pack, up to 750,000 packs of socks or underwear.