MEDIA ALERT – Annual Green Brands Study Insights Web Cast
WHO: Cohn & Wolfe, Esty Environmental Partners, Landor, and Penn Schoen Berland
WHAT: Green Brands, Global Insights Forum Web Cast of the sixth annual ImagePower Green Brands Survey of more than 9,000 respondents in eight countries on the changing behaviors of consumers and their perceptions of green brands.
WHEN: 12:00 noon EDT, Thursday June 16, 2011
: The survey partners will host the annual Green Brands, Global Insights Forum
in The Ney Center at Young & Rubicam Brands, 285 Madison Avenue. This lunchtime event will feature a panel discussion moderated by Marc Gunther of FORTUNE
magazine with Annie Longsworth (C&W), Amy Longsworth (Esty), Russ Meyer (Landor), and Mark Penn (PSB). Following the panel, attendees are invited to stay for a breakout session during which we’ll take a deep dive into which attributes, actions, and messaging take a brand to the top of the green brands list.
Among the areas examined are:
The differing communication approaches between inherently green and newer green brands
Brand attributes that help drive green in corporate brands
Operational strategy of the top ten green brands
How industry impacts perceptions
Communication strategies that reinforce green perception and reality
MEDIA: Reporters who would like more information should use the press contact information below.
Cohn & Wolfe