Johnson's® Natural® Products Now Available to Hospitals

Apr 18, 2012 1:00 PM ET
Press Release

(3BL Media) Skillman, NJ - April 18, 2012 - JOHNSON’S® Baby, the most trusted name in baby care for more than 100 years, is introducing its scientifically advanced and naturally mild JOHNSON’S® NATURAL® product line—featuring JOHNSON’S® NATURAL® HEAD-TO-TOE™ Baby Wash, JOHNSON’S® NATURAL® Baby Shampoo, and JOHNSON’S® NATURAL® Baby Lotion—to hospitals through national Group Purchasing Organization (GPO) contracts beginning April 23, 2012.

All JOHNSON’S® Baby products pass rigorous and comprehensive evaluations to meet the unique needs of infants, ensuring shampoos and cleansers are gentle enough for developing skin, hair, and eyes and lotions are gentle enough for developing skin. Harnessing the gentleness of nature, JOHNSON’S® NATURAL® products are developed under JOHNSON’S® Baby unique BEST FOR BABY NATURALS® standard.

JOHNSON’S® NATURAL® HEAD-TO-TOE™ Baby Wash, Shampoo, and Lotion contain at least 98% naturally derived ingredients. Simply formulated, each product is hypoallergenic and free of dyes, parabens, phthalates, paraffin, silicones, lanolin, and irritating essential oils. All three products contain a 100% natural ALLERFREE® fragrance that is free of known dermal allergens. Developed and evaluated through ongoing collaboration with pediatricians, dermatologists, and ophthalmologists, the JOHNSON’S® NATURAL® line has been recognized by Better Homes and Gardens as a 2012 Best New Product.

The JOHNSON’S® NATURAL® product line will be available in 1 ounce sizes beginning April 23, 2012 on national GPO contracts including Amerinet, Broadlane, HealthTrust Purchasing Group, MedAssets, Novation, and Premier. JOHNSON’S® NATURAL® products join JOHNSON’S® HEAD-TO-TOE® Baby Wash, JOHNSON’S® Baby Shampoo, and JOHNSON’S® Baby Lotion which are the #1 choice of hospitals.

For ordering details and more information about JOHNSON’S® Baby products, contact your GPO associate, Medical Distributor, or visit

When placing an order for the new JOHNSON’S® NATURAL® product line, use the following item numbers:

• JOHNSON’S® NATURAL® HEAD-TO-TOE™ Baby Wash, 1 oz bottle: 1115547

• JOHNSON’S® NATURAL® Baby Shampoo, 1 oz bottle: 1115548

• JOHNSON’S® NATURAL® Baby Lotion, 1 oz bottle: 1102786 



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© Johnson & Johnson Consumer Companies, Inc. 2012 BBY-27582