Kroger to Expand Fair Trade Certified Products in 2020

"Food for Good" among Kroger's top 5 food trend predictions
Feb 11, 2020 9:20 AM ET
Press Release

CINCINNATI, February 11, 2020 /3BL Media/ - Kroger, America's favorite grocer, announced today its top food trend predictions for 2020, insightfully curated by its culinary experiences team and Our Brands product developers, chefs and innovators.

No matter the preference or practice, the latest tastes and freshest trends can be found on kroger.com and in the aisles where customers shop for Simple Truth®, Kroger's natural, organic and free-from brand, Kroger®, Where Awesome Meets Affordable™, and Private Selection®, a collection of culinary creations designed to elevate every occasion.

Kroger's Top Five Trends for 2020: 

1. NOWstalgia

2. Food as Medicine

3. Flexitarian Foods

4. Global Flavors

5. Food for Good

In today's socially conscious environment, customers are more interested than ever before in the values of the brands they support. In fact, more than half of consumers will choose to spend their money with companies that are helping to make the world a better place. In the coming year, consumers can expect a growing selection of products that support responsible sourcing, inclusion and sustainable packaging.

Kroger plans to continue to expand its diverse portfolio of Fair Trade Certified products in 2020, as well as complete its plan to standardize date labels for its Our Brands food products, reducing food waste by providing simpler, easier-to-understand product quality and safety information as part of its Zero Hunger | Zero Waste social impact commitment.

Products to Try: Fair Trade Certified Simple Truth Organic Cold Brew Vanilla Arabica Coffee, Simple Truth Organic Dark Chocolate Hazelnut Croquant Bar, Simple Truth Organic Sea Salt & Toffee Almonds, Simple Truth Organic Chamomile Lemon Tea, Simple Truth Organic Cane Sugar, Simple Truth Organic Virgin Coconut Oil, Simple Truth Organic Coconut Water

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Kasi Martin
Fair Trade Certified