Leading Personal Start Page Features Daily Environmental Quiz That Plants Trees and Knowledge

Jun 5, 2009 12:00 PM ET

Mokugift makes it fun and rewarding to learn about environmental choices and to share them with friends.

Press Release

San Francisco, CA - June 5, 2009 - Launching on World Environment Day (June 5th), mokugift's GreenLifestyle Daily quiz on My Yahoo! empowers 42 million* individuals to make every day World Environment Day. By taking 3 daily quiz questions, users can learn new environmental facts every day in just a few minutes. With a few more clicks of the mouse, they can challenge a few friends to a quiz and pleasantly surprise them with new green knowledge.

Mokugift's GreenLifestyle is a break from the gloom and doom of economic and environmental news, yet many feel unable to make a difference. GreenLifestyle gives everyone the opportunity to learn about the environmental choices that they are empowered to make in their daily life. Sharing this knowledge is a positive experience that they can enjoy every day. Organized by the United Nations Environment Programme (UNEP), World Environment Day 2009 (theme: 'Your Planet Needs You—Unite to Combat Climate Change') will focus attention on a global tree-planting drive that is part of larger awareness-raising campaign leading up to a crucial climate policy meeting in Copenhagen, in December 2009. Through its “Plant for the Planet: Billion Tree Campaign,” UNEP is appealing to global citizens to achieve the goal of planting seven billion trees—roughly one tree for every living person on the planet—by the end of 2009.

Users of mokugift's GreenLifestyle earn points by answering quiz questions correctly and by challenging friends to quizzes. The top 1000 users of each month get to plant a real tree for free via mokugift. Everyone starts with zero points each month, so everyone has a chance to plant a tree for free and do their part in the Billion Tree Campaign. Mokugift's GreenLifestyle gives the rest of the users the opportunity plant a real tree as a gift for a friend for $1 apiece. Mokugift trees are planted by farmers practicing environmentally sustainable forestry and agricultural methods in tropical zones in Central America, Africa and Asia. The plantings not only restock, with native trees, existing forests that have been depleted, but also contribute to more diverse, productive and economically sustainable land-use systems. An average tropical tree absorbs 50 pounds of carbon dioxide annually over its lifetime, providing enough clean oxygen for two people.

My Yahoo! is the world's most popular personalized start page, with approximately 42 million worldwide monthly visitors (comscore, April 2009). "My Yahoo! gives us an amazing opportunity to inform and empower millions of individuals to participate in UNEP’s Billion Tree Campaign," says mokugift co-founder Krates Ng. "The Yahoo! team has been amazing during the entire development process, from concept refinement and usability suggestions to technical support."

An official partner of UNEP, mokugift not only empowers people to participate in the Billion Tree Campaign, it also provides the tools to inspire others to participate. Tree planting is an easy first step to a more environmentally responsible lifestyle, and Mokugift enables anyone concerned about climate change—even those lacking access to planting space—to make a difference. Mokugift.com fosters global environmental solidarity by letting everyone see how their actions inspire their friends, and friends of friends, to take part in the Billion Tree Campaign. Anyone receiving a mokugift tree receives their own mokugift.com web page, a virtual island that serves as a platform for encouraging others to plant trees themselves or "gift" trees to others. Active promoters of tree planting via mokugift receive acknowledgement for their achievement on the site and are rewarded with free tree planting. The planting of real mokugift trees is administered by award-winning nonprofit agroforestry organizations such as Trees For The Future and Sustainable Harvest International. Mokugift invites everyone to try out GreenLifestyle on My Yahoo! and start their day with positivity and empowerment to make a difference in the fight against climate change.

*comScore, April,2009

About UNEP’s Billion Tree Campaign

Launched in November 2006 by the United Nations Environment Programme (UNEP), with the objective of encouraging the planting of at least one billion trees worldwide each year, “Plant for the Planet: The Billion Tree Campaign” is now recognized as one of the UN’s most successful environmental campaigns. To date, UNEP has tracked the planting of more than three billion trees in 166 countries. Now in its second stage, the campaign, which stresses the power of partnerships, has set a new goal of seven billion trees planted before the end of 2009—roughly one tree for every living person on the planet. Every tree counts, and UNEP counts every tree. For more information on the UNEP’s billion tree campaign, please visit http://www.unep.org/billiontreecampaign/

About mokugift

A social venture focused on customer experience and tangible, positive benefit to the environment and society, Mokugift makes it easy and rewarding to plant trees, for $1 apiece, through online “gifting.” Giving a mokugift tree is similar to sending an e-card, and recipients can proudly display their trees online at Facebook, MySpace, My Yahoo!, and 50 other popular Web sites. An official partner of the United Nations Environment Programme's Billion Tree Campaign, mokugift collaborates with award-winning nonprofit agroforestry organizations such as Trees For The Future and Sustainable Harvest International to plant trees in twelve countries: Belize, Honduras, Nicaragua, Panama, Cameroon, Ethiopia, Burundi, Senegal, Zambia, India, the Philippines and Haiti. Using environmentally sustainable methods, farmers in these countries plant mokugift trees to restock existing forests and enable more diverse, productive and economically sustainable land-use systems. For more information on mokugift, please visit http://www.mokugift.com

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Hans Chung



office: +1.650.692.2384

mobile: +1.650.224.1277

Hans Chung