L'Oreal USA Corporate Manufacturing for North America Joins EPA SmartWay Transport Partnership

(3BLMedia/theCSRfeed) Clark, NJ - February 10, 2011 - L’Oréal USA has joined the SmartWay® Transport Partnership, an innovative collaboration between the US Environmental Protection Agency (EPA) and the freight industry to increase energy efficiency by reducing greenhouse gas emissions and air pollution associated with transportation.   

The Partnership is a recognition of L’Oréal USAs’ baseline freight consolidation and carrier sourcing performance to date and its commitment to prioritize incremental efficiency improvements going forward. By joining the SmartWay Transport Partnership, L’Oréal USA underscores its dedication to improving the environmental performance of the company’s freight delivery operations.     “Measuring and reducing our carbon footprint is one of L’Oréal USA’s primary objectives,” stated Emmanuel Plazol, Senior Vice President Corporate Operations, North America - Supply Chain. “This Partnership with SmartWay further reinforces our commitment to ship sustainably and to partner with carriers who share our same goals and objectives.”   The SmartWay Transport Partnership approach focuses on a combination of carrier-based green technology adoption which includes high efficiency engines, auxiliary power units and low resistance tires, along with shipper-based operational improvements like load consolidation, intermodal utilization, and no truck idling policies.   Since 2001, L’Oréal has been measuring its impact on global warming and, in reinforcing its commitment to climate change, joined the Global Compact in 2003. The company is also a member of the World Business Council on Sustainable Development, the Carbon Disclosure Project (CDP), CDP’s Supply Chain Leadership Collaboration and the Pozań Communique.    Last year, the company announced three significant long-term environmental 2005-2015 targets for its factories and warehouses: 

• Reduce greenhouse gas emissions 50%

·         In 2005, the total CO2 emissions were 230.3 thousands of tons.  

• Reduce water use per unit of finished product 50%

·         In 2005, the water consumption was of 0.72 litre per finished product.  

• Reduce waste generated per unit of finished product 50%

·         In 2005, the waste generated per unit of finished product was of 32.2 grams.
L’Oréal has an established track record of significant environmental achievements over the last several years. For these accomplishments and others, the company has been recognized as one of the 100 most sustainable companies by Innovest and Corporate Knights in 2008, 2009 and 2010.   About SmartWay Transport Partnership Launched in February 2004, the SmartWay Transport Partnership brings together major freight shippers, trucking companies, railroads, logistics companies and trade/professional associations to pursue mutually beneficial efficiencies that result in emissions reductions and other environmental improvements, as well as cost savings to the companies. The Partnership currently has over 2,600 Partners. For more information about the SmartWay Transport Partnership visit www.epa.gov/smartway.com.   About L’Oréal USA L'Oréal USA, headquartered in New York City, with 2009 sales of over $4.6 billion and 9,800employees, is a wholly-owned subsidiary of L'Oréal SA, the world’s leading beauty company. In addition to corporate headquarters in New York, L'Oréal USA has Research and Innovation, Manufacturing and Distribution facilities across seven states, including New Jersey, Kentucky, Arkansas, Illinois, Ohio, and Texas.    L'Oréal's impressive portfolio of brands includes Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Viktor & Rolf, Diesel, Cacharel, L'Oréal Paris, Garnier, Vichy, La Roche-Posay, L'Oréal Professionnel, Kérastase and Shu Uemura Art of Hair. The U.S. is the base for the product development, international marketing and advertising for L'Oréal’s eleven American brands: Maybelline New York, Soft-Sheen.Carson, Kiehl’s Since 1851, Ralph Lauren Fragrances, Essie Cosmetics, Redken 5th Avenue NYC, Matrix, Mizani, Pureology, SkinCeuticals and Dermablend. For more information visit www.lorealusa.com.   Press Contacts: Rebecca Caruso                                  Suzie Davidowitz rcaruso@us.loreal.com                         sdavidowitz@us.loreal.com    212-984-4894                                    212-984-4105  

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