New Holland Agriculture Awarded SITEVI Gold Medal Gold Medal for Sustainable Innovations in Grape Harvesting: Making Operators Lives Even Easier

Oct 1, 2019 2:00 PM ET
Press Release

October 1, 2019 /3BL Media/ New Holland Agriculture has received a coveted gold medal at the SITEVI Innovation Awards 2019 for its multipurpose software solutions for use on the brand’s self-propelled grape harvesters and straddle tractors.

CNH Industrial (NYSE: CNHI / MI: CNHI) global agricultural machinery brand New Holland Agriculture, industry leader in grape and olive harvesting and specialist tractors, has triumphed at this year’s SITEVI Innovation Awards. The results were announced at a press conference ahead of SITEVI 2019, the international exhibition of equipment and know-how for vine-wine, olive and fruit and vegetable production, which will take place from November 26 to 28 in Montpellier, France.

The gold medal was awarded to New Holland for its dual software solutions, Plug-and-Play and Multipurpose-on-Demand, both of which are designed to enable the customer to use a range of implements on straddle tractors and Tier IV New Holland grape harvesters without the need for external assistance thereby enhancing both productivity and operator comfort.

These technologies makes operators lives significantly easier as when using the Plug-and-Play system, the grape harvester tractor unit automatically recognize the implement selected, adjusting the settings and screens on the in-cab monitor accordingly – reducing complexity for the operator and improving uptime – thereby enabling operations to enhance productivity in short operating windows. The Multipurpose-on-Demand system sees a customer’s dealer creating bespoke software programs for each implement, assigning functions to buttons on the machine’s multifunction handle – which means operators no longer have to use a multitude of control methods in the cab – again simplifying the operator experience.

The two solutions also enable the customer to take full advantage of New Holland’s Intelligent Management System 2.0 (IMS 2.0), winner of the SITEVI Bronze Medal in 2017, reducing their cost of ownership and maximizing their profitability. The IMS 2.0 constantly adjusts to the lowest engine rpm, which means the grape harvesters save fuel both when conducting road transport as well as working in the field, reducing overall emissions in the process.