New Points of Light Report Provides Roadmap for Impactful Employee Volunteering in Asia

Mar 30, 2017 12:30 PM ET
Press Release

WASHINGTON, March 30, 2017 /3BL Media/ — Today, Points of Light released a new report, “What’s Working: Effective Employee Volunteering in Asia, A Framework for Corporate Volunteer Leaders.” This report features a framework to equip corporate volunteer leaders to build effective employee volunteer programs in Asia, and examples of what’s working for global and regional brands. Across Asia, the public increasingly believes that doing good should be part of a brand’s DNA, according to the 2016 Edelman Earned Brand Study. The 2016 Edelman Trust Barometer shows regional leaders are also aware that employees are more motivated to perform when they see their company engaged in societal issues. The Points of Light report addresses these trends by providing practical strategies and insights on how to tailor volunteer programs to the cultural nuances of local markets.

“Enthusiasm for corporate volunteering continues to grow around the world – but nowhere faster than in Asia,” said Jenny Lawson, president of networks at Points of Light. “We hope this report will inspire and equip more companies to find the right volunteering strategy for their employees and communities as we all work to build solutions to community challenges.”

The report was released at the annual meeting of the Points of Light Corporate Service Council, the premier global platform for mobilizing, equipping and inspiring high-impact volunteering. It was developed with broad stakeholder input, including insights from more than 25 global and regional brands, 10 Points of Light network organizations in Asia and peer reviewers from the research and civic engagement communities.

Unique in the market, this report showcases a wealth of practitioner insights on critical elements needed to start and scale employee volunteering in Asia. These elements include getting employees in local offices excited about service, celebrating success, and equipping and empowering volunteer leaders.

The companies and innovative volunteer organizations that contributed to this report include:

  • CLSA
  • Cognizant
  • Convergys
  • Credit Suisse
  • Dell
  • Do Something Good
  • Edelman
  • EMPACT
  • Godrej
  • Groupon
  • GSK
  • Hands On Manila
  • Hands On Tokyo
  • HandsOn China
  • HandsOn Hong Kong
  • HandsOn Korea
  • Hilton Worldwide
  • Indorelawan
  • iVolunteer
  • Li & Fung
  • Macquarie
  • McKinsey
  • MillporeSigma
  • Mitsubishi Corporation
  • National Volunteer and
    Philanthropy Centre
  • Nielsen
  • Nomura
  • PIMCO
  • PwC
  • Samsung Group
  • Singapore Power
  • State Street
  • Tata Sustainability Group
  • The Ritz Carlton
  • Tien Wah Press
  • Toyota Motor Corporation
  • Wells Fargo

“This report provides a meaningful framework that business leaders can use to inform their global citizenship strategies and programs. It demonstrates how Points of Light and its global network, with a presence in 37 countries, are committed to providing solutions for community-minded companies throughout the region and around the world,” said Gared Jones, senior vice president of global at Points of Light.

For the full report, visit www.pointsoflight.org/corporate-institute/resources. Companies can access additional employee volunteer resources and learn more about Points of Light’s Corporate Institute, the go-to resource for community-minded companies looking to build and expand effective employee volunteer programs, at: www.pointsoflight.org/for-companies.

About Points of Light
Points of Light – the world’s largest organization dedicated to volunteer service – mobilizes millions of people to take action that is changing the world. Through affiliates in 250 cities and partnerships with thousands of nonprofits and corporations, Points of Light engages 4 million volunteers in 30 million hours of service each year. We bring the power of people to bear where it’s needed most. For more information, visit www.pointsoflight.org