Porter Novelli Launches PN STANCE to Help Companies Determine If and How to Engage on Divisive Societal Issues
Product offering includes proprietary, real-time diagnostic tool
NEW YORK, October 8, 2018, /3BL Media/ – Today, global public relations leader Porter Novelli (PN) launched PN STANCE, a first-of-its-kind product to help companies know if and how to respond to increasing stakeholder pressure to stand up for the various societal issues taking center stage in real-time.
“At Porter Novelli, we believe it is important that companies lean in and take a stance on these issues, but do so in a way that aligns with their purpose, core values, business and their stakeholders,” says Brad MacAfee, global chief executive officer and senior partner, Porter Novelli. “PN STANCE takes the emotion and personal passions out of the equation. It gives companies confidence that they have taken a strategic, thoughtful approach to addressing pressing societal issues quickly and effectively.”
PN STANCE is a four-step engagement which includes a working session with experts from Porter Novelli’s Purpose Practice, as well as a proprietary, real-time diagnostic tool. The tool guides organizations through a series of questions around three categories of Business Impact, Stakeholder Impact and Connection to Business. After the process, organizations will receive a score that directs them on the level of action they should take regarding an issue. Since many of these issues are timely and often arise after an event, announcement or even tragedy, the offering can be fully implemented in a 48-hour period, if needed, to respond in the moment.
“Over the last year, we have seen many companies take risks around public-facing, often divisive issues with varying degrees of success or failure,” says Alison DaSilva, executive vice president, CSR and Purpose, a Porter Novelli employee. “Most companies are struggling with if, when and how to use their voice, scale and reach to engage on issues. We developed PN STANCE to help companies navigate this space and be able to create a plan of action that is authentic to their business.”
PN STANCE is part of a suite of products developed by Porter Novelli’s Purpose Practice, launched earlier this year. The Practice is exclusively devoted to help organizations make a positive impact, bringing together a collective 80 years of experience and comprising more than 100 dedicated subject matter experts.
To learn more about PN STANCE, join a complimentary webinar presentation of “When Staying Silent Isn’t an Option: If, When and How to Take a STANCE on Divisive Issues” on Tuesday, October 23 from 2:00 – 3:00 p.m. EDT, registration can be accessed here.
About Porter Novelli
Porter Novelli is a global public relations agency born from the idea that the art of communication can advance society. Over 45 years ago, we opened our doors – and people’s eyes and minds – for brands driven to make a positive impact. Today, we are a global agency with the entrepreneurial spirit of boutique specialists. We continue to build that bridge between purpose and business imperatives, and believe that a healthy bottom line can also make a remarkable impact. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the Omnicom Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
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