Recyclebank Celebrates Earth Month with Time Travel and Green Schools
NEW YORK, APRIL 17, 2013—Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals, is celebrating Earth Month this April with its Eco Time Capsule, looking back at how far we’ve come since the first Earth Day in 1970. The company also announced the beneficiaries of the Recyclebank® Green Schools Program, which awards schools grant money for unique student projects that will make a positive environmental impact on their communities.
“For 43 years, Earth Day has provided a forum for people everywhere to show support and take action for a sustainable future,” said Jonathan K. Hsu, chief executive officer at Recyclebank. “At Recyclebank, we believe it’s also important to reflect on how far we’ve come and what we’ve learned. With our Eco Time Capsule we hope to share a story of change and ultimately teach and motivate our members to continue making green choices. Inspiring greener behavior is the core of what we do at Recyclebank, and to that end we’re also celebrating our Green Schools Program, which enables us to empower schools across the country to create a more sustainable future for their communities.”
Debuts Eco Time Capsule Initiative
Mixing pop culture and green milestones, Recyclebank is taking its members back in time to learn green facts and lessons from the past in an engaging and shareable way. As users navigate through each decade they have the opportunity to make pledges and interact with facts and timelines to earn more than 500 Recyclebank Points.
To become a time traveler, simply visit https://www.recyclebank.com/eco-time-capsule and start your educational journey to earn points. Throughout the month, Recyclebank and its Earth Month partners, including Kids Konserve®/U•Konserve®and Domtar, will unlock new decades and themes, giving members the opportunity to both learn and submit their own green tips and take pledges and quizzes that will earn them up to 500 Recyclebank Points.
The Eco Time Capsule is part of Recyclebank’s yearlong initiative to launch monthly themed campaigns that educate and engage consumers around everyday green actions. Throughout the year, members can explore everything from greener transportation to responsible use of plastics and aluminum. Using its innovative formula of education, incentives, rewards and impact, Recyclebank and its partners will continue to engage its more than 4.5 million members around specific themes that are most relevant to their daily lives.
Announces Green School Grant Recipients
Each year, the Recyclebank Green Schools Program awards environmental project grants to schools in Recyclebank communities. Together, these schools, their students and their communities work to encourage residents to donate Recyclebank Points that the company then transfers into real dollars for schools—turning a community’s green actions into funds for a local school. This year, Recyclebank made up the balance on any school that did not reach its project goal, ensuring all 27 participants received complete funding. Recyclebank partner Domtar, the environmentally responsible paper company, awarded $500 to each participating school that reached 50 percent of its donation goal. The paper company also provided a year's supply of EarthChoice® Office Paper to Henry County Middle School in McDonough, Ga., which was deemed the school with the most imaginative project for its idea to transform used books into “book trees” and create community art to underscore the importance of literacy and recycling.
Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 4,000 local businesses and national brands. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank empowers individuals to make a collective impact on the environment by increasing household recycling and taking other environmentally-friendly actions. A Certified B Corporation, Recyclebank has been recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Program and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors. Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com.
Jeff Harse | Recyclebank
(212) 659-6491 | firstname.lastname@example.org
Elissa Davis | Bateman Group for Recyclebank
(718) 355-8722| email@example.com