Subaru Winterfest Brings Music, Food and Adventure to Nine Ski Resorts in 2020
CAMDEN, N.J, December 18, 2019 /3BL Media/ – Subaru of America, Inc. today announced the return of Subaru WinterFest presented by Harman Kardon®, the automaker’s highly anticipated, music and lifestyle tour offering one-of-a-kind experiences for winter warriors across the country. Featuring weekend stops at nine of the nation’s top mountain resorts, the 2020 Subaru WinterFest tour will feature live music, complimentary snacks and refreshments, dog activities (at select resorts), daily giveaways and gear demos to create a truly unique experience for outdoor enthusiasts and Subaru owners alike. To eliminate and divert waste from landfills, the automaker will again implement green event practices including expanded recycling collection with TerraCycle® and waste reduction education with Leave No Trace Center for Outdoor Ethics.
In partnership with POWDR, one of the last family-owned adventure lifestyle companies with multiple mountain resort destinations, each stop on the Subaru WinterFest tour will include live music sponsored by Harman Kardon®, the premium audio partner for Subaru vehicles. Subaru WinterFest will include shows from national touring bluegrass, indie and Americana bands such as Shakey Graves, Billy Strings, The Infamous Stringdusters, Railroad Earth, The Lil Smokies, Fruition and more.
Attendees are encouraged to demo the latest gear from top brands such as Nordica, Lib Tech, SHRED, Thule, and other partners offering daily giveaways on-site. Mountain-goers are invited to play lawn games, relax in hammocks, or warm up at upgraded hangout zones with fire pits by Solo Stove while enjoying winter comforts from Chocolove, KIND Healthy Snacks, La Colombe Coffee Roasters, and SMASHMALLOW. The latest Subaru vehicles will also be on hand for exploration including the all-new 2020 Outback.
Through dynamic programming executed by POWDR’s experiential marketing team, weekend guests are encouraged to engage with experts and like-minded adventure seekers – making time off the slopes just as exciting as on them. In addition to guest activities, Subaru owners are invited to partake in the “Subaru Weekend Takeover” featuring special experiences for Subaru owners such as exclusive mountain gondola rides, tram jam sessions, intimate backcountry YURT concerts, and much more. Subaru owners will also receive VIP parking and special gifts (while supplies last).
“Subaru has long been known for its all-wheel-drive vehicles that help power skiers and snowboarders to countless winter adventures,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America Inc. “We are delighted to once again help winter warriors seize the snow days and enjoy a memorable experience at the nation’s top mountain resorts.”
In line with the automaker’s Subaru Loves The Earth initiative, Subaru will again work alongside TerraCycle to collect hard to recycle waste generated during Subaru WinterFest and Leave No Trace Center to educate consumers on zero landfill practices. Additionally, Subaru has provided co-branded TerraCycle Zero Waste Box™ to all Subaru WinterFest resorts, offering a convenient way for attendees to recycle snack wrappers accumulated from outdoor activities. In partnership with Klean Kanteen, Subaru and Klean event teams will also provide attendees with reusable bottles, mugs, apparel (while supplies last), and daily Klean bundle giveaway prizes, all of which help reduce the environmental footprint.
Dogs and their people are welcome at select Subaru WinterFest resort locations, where they will find games, guided training sessions, photo ops, and giveaways at the Super Chewer Outpost by BARK. These basecamps for dog adventures are built at select tour stops (excludes Snowshoe Mountain, WV and Snowbird, UT) in partnership with BARK, the makers of BarkBox.
In collaboration with longtime partner the National Ski Patrol® (NSP), Subaru will continue to put a spotlight on outdoor safety by celebrating the mountain communities’ canine heroes. During WinterFest events this season, for every Subaru information form received, Subaru will donate $1 to the Subaru National Ski Patrol Avalanche Rescue Dog Scholarship Fund, created together with NSP to send avalanche rescue K-9 teams of dogs and their handlers to the biannual Wasatch Backcountry Rescue’s International Dog School. To date, Subaru of America has donated more than $35,000 to the avalanche dog scholarship fund. Avalanche rescue dogs are an amazing resource for ski patrols as one dog can search a far larger area in much less time than even a dozen trained humans.