The Climate Declaration Hits Broadway…
BOSTON, October 25, 2013 /3BL Media/ – Starting this week, the Climate Declaration’s message that “tackling climate change is America’s greatest economic opportunity of the 21st century” will be showcased on the CBS Jumbotron on 42nd street in New York City’s Times Square for the next three months.
The brief clip provides three economic proof points that national action on climate change can create jobs and save energy costs, citing examples of green buildings, renewable energy technology and fuel-efficient cars. The ad ends with an impressive cascade of logos of many of the major corporations that have endorsed the Climate Declaration.
Ceres was invited by CBS to create the ad showcasing the Climate Declaration and to use the prime space at a greatly reduced rate.
The goal of the Climate Declaration is to demonstrate broad-based business support for national action on climate change across vast sectors of the economy. It has been signed by more than 700 companies from a diverse array of sectors and industries, including Microsoft, Owens Corning, General Motors, the Portland Trail Blazers and Mars, Inc.
“The process of tackling climate change creates economic opportunities that we can not afford to miss,” said Anne Kelly, Director of Policy and of BICEP for Ceres. “We’re thrilled that the hundreds of thousands of people walking through Times Square each day will see the bold truth in lights and ideally get on board.”
Ceres is an advocate for sustainability leadership. Ceres mobilizes a powerful coalition of investors, companies and public interest groups to accelerate and expand the adoption of sustainable business practices and solutions to build a healthy global economy. Ceres directs the Investor Network on Climate Risk (INCR), a network of over 100 institutional investors with collective assets totaling more than $12 trillion. Ceres also directs Business for Innovative Climate and Energy Policy (BICEP), an advocacy coalition of nearly 30 businesses committed to working with policy makers to pass meaningful energy and climate legislation. For more information, visit http://www.ceres.org and follow us on Twitter: @CeresNews.
BICEP (Business for Innovative Climate & Energy Policy), a project of Ceres, is an advocacy coalition of businesses committed to working with policy makers to pass meaningful energy and climate legislation enabling a rapid transition to a low-carbon, 21st century economy – an economy that will create new jobs and stimulate economic growth while stabilizing our planet’s fragile climate. BICEP is a project of Ceres. For more information visit: http://www.ceres.org/bicep and follow us on Twitter: @BICEPnews