Timberland Announces 2011 CSR Performance
(3BL Media) Stratham, NH – April 18, 2012 – Timberland, a leading outdoor footwear and apparel brand, today announced progress against its annual corporate social responsibility (CSR) goals. A pioneer in transparency, Timberland believes that being a responsible business means both acting responsibly by managing the company’s impact, and communicating responsibly by being open about its actions and accountable for them. Timberland’s bold 2015 CSR goals, unveiled in 2011, embody the company’s commitment to aggressive performance improvements in four key impact areas: Product, Service, Climate and Factories.
Highlights of progress and opportunity across the four key impact areas include:
- Product: Timberland experienced continued growth of Earthkeepers® – its most eco-conscious line now comprising one-third of total sales. Earthkeepers® products best represent Timberland’s use of environmentally preferred materials – such as recycled, organic or renewable materials – and this is driving improvements across all lines. In fact, for the 58.6% of footwear measured in 2011, over half the materials were recycled, organic or renewable. Timberland’s goal is to have Green Index® ratings on 100% of its footwear line by the end of 2012. Green Index® scores are a rating for the climate, chemical and resource impact created from raw material extraction through finished product production; the lower the score, the lower the environmental impact. As more eco-conscious materials are used – and fewer materials overall – products’ Green Index ® scores will decrease. Timberland also continued its work as a founding member of the Outdoor Industry Association’s Sustainability Working Group to advance collaboration for sustainable business and reduce environmental impacts of apparel and footwear brands. This collaboration of industry recently received recognition from The White House as a Champion of Change for Corporate Responsibility.
- Service: Timberland experienced a banner year engaging communities, achieving its best employee participation rates to date in its Path of ServiceTM employee volunteer program, which celebrates its twentieth year in 2012. These achievements are notable in a year of transition, as Timberland became a member of VF Corporation in September 2011. The company met its Hours Utilization Rate goal, with employees volunteering 42 percent of total available Path of Service hours. In total, employees served more than 92,600 hours this year. Timberland’s aims to increase the Hours Utilization Rate to 60% by 2015.
- Climate: The company’s greenhouse gas emissions increased by 4.5 percent over 2010, which demonstrates a near constant result. This is a positive achievement in a year of strong business growth. The increase was primarily due to increased air travel by employees; in 2012, Timberland will experiment with carbon budgeting to alleviate emissions increases from air travel. In addition, the company met an industry-leading 2011 goal to source 15 percent of energy from renewable sources and aims to increase this to 30 percent by 2015.
- Factories: Timberland employs a dedicated team to monitor conditions in the factories it sources from, to work with suppliers on remediation efforts, and to go beyond factory walls to improve workers’ lives. Global factory performance remained relatively static in 2011, with continuing business partners showing slightly improved performance. The company was challenged to meet its 2011 target for factories’ environmental performance, as measured by the Global Social Compliance Program. In 2012, Timberland will promote the benefits achieved by those factories that did meet its target to demonstrate financial incentives to other suppliers. Timberland will share more details about how it is working in collaboration with VF’s compliance team in its Q1 2012 CSR disclosure.
Looking ahead, Timberland will continue to pursue aggressive performance improvements, in line with its 2015 bold goals in a quest to reduce its environmental impact and improve communities worldwide.“Setting industry-leading, aggressive goals is an important part of Timberland’s model for accountability. This enables us to move our vision of sustainable business forward faster,” said Mark Newton, Timberland’s vice president of CSR. “Now, as a part of the VF family, we see even greater opportunity to scale our CSR practices and work together to create even greater impact.”
Follow Timberland's CSR efforts in real-time and join the ongoing discussion through Timberland's Responsibility portal, which includes weekly feature stories, the Bootmakers Blog, CSR Stakeholder Calls, and the brand’s Facebook, Twitter and YouTube channel.
Timberland, a wholly owned subsidiary of VF Corporation, is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, and Timberland Boot Company® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South America, South Africa and the Middle East. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good” – forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.