Viacom Celebrates UK Pride 2017 with First-Ever Cross Brand On-Air and Digital Coming Out Campaign, Out in 60
LONDON, June 26, 2017 /3BL Media/ – Musical stars Will Young and Leona Lewis, TV personality RuPaul, YouTuber Doug Armstrong and Geordie Shore’s Marnie Simpson, are amongst the high profile talent who have agreed to support Out in 60, a new TV and digital media campaign aimed at raising awareness of LGBT issues and celebrating the act of ‘coming out’ in the lead up to the Pride in London Parade on 8th July.
Launching on 24th June for a two week period, the campaign will feature a series of user-generated videos telling ‘coming out’ stories from those involved in the campaign. It will run across Viacom’s UK network of adult and youth TV channels and digital apps and websites – including public broadcaster Channel 5 – to enable the 60-second spots to reach a potential audience of more than 15 million. The project marks the first time that Channel 5, MTV and Comedy Central have supported UK Pride simultaneously in this way.
“Research and personal connections tell us that even today in the most liberal of cities, coming out and sharing your sexuality and gender identity with the people you love can be difficult and often scary,” commented Georgia Arnold, Senior Vice President, Viacom International Social Responsibility. “With Viacom’s broadcast and digital network at our fingertips and UK Pride just around the corner, Out in 60 is a fun, fast way to celebrate the experience of coming out at the same time as raising awareness of the issues that the LGBT community continue to encounter.”
In addition to the confirmed talent from the world of music and entertainment, the LGBT community and YouTubers, the general public will be encouraged to join the movement by submitting their own and often very different 60-second coming out stories on Twitter, Facebook and Instagram using #OUTIN60.
Selected video submissions will have a rainbow filter applied ensuring that the look and feel of each clip is consistent and more information, together with all the Out In 60 videos can be found at outin60.mtv.com/home, as well as via each channel brand’s microsite.
About Viacom International
Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including Comedy Central, MTV, Nickelodeon, Nick Jr., Paramount Channel and Spike, alongside a number of key local brands including Channel 5 (UK) and Telefe (Argentina). Viacom brands reach more than 3.9 billion cumulative subscribers in 180+ countries via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in more than 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom visit www.viacom.com.