Volunteer Light Set to “Shine” With Cumulus Media / VolunteerMatch Partnership as Americans Gather Around Thanksgiving Tables

Nov 19, 2020 12:00 PM ET
Press Release

OAKLAND, Calif., November 19, 2020 /3BL Media/  Cumulus Media and VolunteerMatch are teaming up to “Shine” a light on the invaluable benefits of human connection with the launch of “PROJECT SHINE” on Thursday, November 19, 2020. By encouraging Americans to reconnect with each other and uplift their communities through COVID-19-friendly and virtual volunteer opportunities, the partnership seeks to inspire hope and create healing following an unprecedented year of challenges in communities across our country that have left many citizens feeling isolated and alone.

PROJECT SHINE will be heavily promoted on the company’s 422 radio stations and websites across 87 U.S. markets, with creative promos framed by a new version of iconic rock band Collective Soul’s hit “Shine,” re-recorded exclusively for Cumulus Media’s PROJECT SHINE.  The PROJECT SHINE messaging encourages Cumulus’ hundreds of million listeners to visit local Cumulus radio station websites for more information. Through the sites, fans may instantly connect with VolunteerMatch’s powerful search engine and database to find volunteer opportunities with local nonprofit organizations in need.

“Music moves the human heart like no other stimulus on this planet. And there is no hope like that which comes from human connection, one soul in service to another acknowledging, ‘I am here. I am with you. I am ready to help. We could not be more excited to bring together, with Cumulus Media as our powerhouse partner, such inspiration and easily accessible change through PROJECT SHINE.” – Laura Plato, Chief Solutions Officer, VolunteerMatch.

“VolunteerMatch is the perfect partner for us for this project as its technology is mind-boggling, just like the vast need stretching across the nation. Since its founding, they have connected 16,000,000 volunteers with great causes in their own communities. The power and reach of Cumulus can add to their work in untold ways. Our collaborative effort will resonate broadly and reward many. PROJECT SHINE makes it easy for good people to connect with good causes, bringing fresh light to a dark and troubled world.” – Brian Philips, EVP - Content & Audience, Cumulus Media

One week before Thanksgiving, Cumulus and VolunteerMatch will be on the air lighting the way for people to plug back in where it counts in their communities, bolstered by the encouraging words, “Heaven let your light shine down.” This reminder that each of us has the power to be a force for kindness and healing for our communities and give in ways that matter, of ourselves and from the heart, is VolunteerMatch’s focus this holiday season.

Learn more and explore volunteer opportunities:  https://www.cumulusmedia.com/shine/ 


About Cumulus Media

CUMULUS MEDIA (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. CUMULUS MEDIA engages listeners with high-quality local programming through 422 owned-and-operated stations across 87 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the Masters, the Olympics, the Academy of Country Music Awards, and many other world-class partners across nearly 8,000 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. For more information, visit www.cumulusmedia.com.

About VolunteerMatch

Founded in 1998, VolunteerMatch is the most effective way to recruit highly qualified volunteers for nonprofits. We are the largest nonprofit network in the world with the most nonprofits and volunteer opportunities. We believe everyone should have the chance to make a difference. That's why we make it easy for good people and good causes to connect. We've connected millions of people with great places to volunteer and helped tens of thousands of organizations better leverage volunteers to create real impact. For more information, visit www.volunteermatch.org.