Watch Leading Global CEOs Discuss Sustainable Business Practices at Closed-Door CEO Conference
The 6th Annual Board of Boards CEO Conference, held on February 28, 2011 provided a forum for nearly 70 global CEOs to discuss the topic of Business at its Best: Maximizing Long-Term Profit and Societal Impact. Highlights from this closed-door discussion are now available on CECP's website, where you can hear Indra Nooyi, chairman and CEO of PepsiCo and Bill Green, chairman of Accenture, discuss how corporate social investment has impacted their core business practices.
On February 28, 2011, International Corporate Philanthropy Day, nearly 70 of the world's industry-leading CEOs gathered at the McGraw-Hill Companies for CECP's 6th Annual Board of Boards CEO Conference.The closed-door discussion, moderated by Charlie Rose with featured panelists, Indra Nooyi, chairman and CEO of PepsiCo and Bill Green, chairman of Accenture, focused on the topic Business at its Best: Maximizing Long-Term Profit and Societal Impact.
In a newly released video from the conference Nooyi and Green discuss the importance of integrating corporate social investment into the core practices of their business, rather than just acting as donors to a cause. “We can’t sustainably give enough money away to be viewed as a responsible company in the 200 countries in which we operate," said Nooyi. "Instead we must weave responsibility into the core of the company.”
Hear more from the conference, including how creating shared value for business and society can affect a company's recruitment of top talent.