Social Good Is as Easy as Texting

Benevity and Obopay Changing the Face of Mobile Donations
Oct 20, 2010 2:47 PM ET

Text messages are the new black when it comes to raising money for social good. A new text-to-donate service, courtesy of mobile payment provider Obopay Inc. and software company Benevity Social Ventures, Inc., has entered the fray to enable non-profits of any size to access mobile donations.

The as-yet unnamed service allows users to donate to a charity by texting a keyword to a shortcode number assigned to the charity by Obopay. Users are then directed to a mobile payment site where they can donate and receive electronic tax receipts.

Read the entire article by Zachary Sniderman on Mashable