Recruiting, Retaining Employees is Top Driver of Corporate Advocacy
WASHINGTON, D.C., November 26, 2018 /3BL Media/ – Eight-out-of-10 corporate leaders believe companies now have an obligation to speak out on environmental, social and governance (ESG) issues, according to new research on brand advocacy conducted by GlobeScan and 3BL Media.
The tightening labor market, specifically competitive pressure for companies to recruit and retain talent, is a key driver of the Brands Taking Stands movement, followed by efforts to protect and enhance corporate reputation.
Digital Version of CR Magazine’s 3BL Forum: Brands Taking StandsTM Edition Now Available Online
The Autumn 2018 edition of CR Magazine is chock full of the inspiring stories of the why and how of corporate activism. Enjoy spotlight features on CR Magazine’s Responsible CEO of the Year Award winners, stories about taking stands on sustainability, diversity, and our feature story on José Andrés – the man who is saving the world, one meal at a time.
NORTHAMPTON, Mass., November 5, 2018 /3BL Media/ -- 3BL Media, the world’s leading communications partner for purpose-driven organizations, has appointed Robbie Lock as executive director of the 3BL Association. Formerly the Corporate Responsibility (CR) Association, the 3BL Association builds peer-to-peer collaboration to support and elevate corporate responsibility and sustainability leadership, through professional development and sharing best practices.
by John Howell, Editorial Director & VP of Content, 3BL Media
What a difference a year makes.
Last October, 3BL Media presented its first “Brands Taking Stands” conference. Earlier in the year, we had acquired the company which had previously owned and operated the event as Commit!Forum. The renaming and reorientation of the 10-year-old conference spoke to our sense of a need for a deeper dive into the “commit” concept as it applied to corporate social responsibility in business.