42 BELOW VODKA

Introducing the World’s First Soap Made from Your Old Cocktails

42BELOW® vodka launches ‘Recycled Cocktail Lemons Eco Soap’ sustainability initiative to wash your hands and your conscience, one cocktail at a time
Press Release

Hamilton, Bermuda, January 17, 2017 -- In case you haven’t noticed, the world today is pretty much buggered. Global warming. Deforestation. Disposable forks. Plastic straws. They’re wreaking havoc on our precious little planet, and if we continue to let this happen, we’re all dead. So the good people at 42BELOW® vodka have decided to launch their own kiwi planet-saving initiative and are introducing ‘42BELOW Recycled Cocktail Lemons Eco Soap.’ The world’s first soap made from recycled cocktail lemons, and probably the odd martini olive. It’s recycling, on a sociable scale.

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