On December 6, 2020, AEG’s Dignity Health Sports Park partnered with the Carson Boys & Girls Club to spread holiday cheer during a drive-thru toy giveaway. More than 1,000 children from Carson, Long Beach, Watts, Los Angeles and Rancho Dominguez received toys during the drive-thru event at Dignity Health Sports Park. The toy drive supported more than 650 families in need in the Los Angeles area.
The LA Kings (NHL), and their long-standing exclusive financial services sponsor, Wells Fargo are joining forces to help students in need across Los Angeles with the launch of “Team Up For Tech” - a new initiative designed to help address the educational needs of underserved youth, many of whom are learning remotely this year. “Team Up for Tech,” will support students in underserved local communities and help combat the technological barriers of distance learning with the donation of mobile Wi-Fi hotspots, headphones and Chromebooks.
On November 22, 2020, Dignity Health Sports Park partnered with Kinecta Federal Credit Union to support South Bay families in need through Kinecta’s 47th Annual Holiday Food Drive. This year’s event was done as a drive-thru to ensure everyone’s safety amid the coronavirus pandemic. The families receive bags of traditional Thanksgiving food items, including rice and stuffing mix, along with a $75 gift certificate. In total, more than 1,000 families — some selected by the community-based organizations — received bags.
Between October 23 and 31, 2020, AEG’s LA Kings will host a virtual Halloween 5K with proceeds benefitting Children’s Hospital Los Angeles (CHLA), a longstanding partner of the team’s charitable arm, Kings Care Foundation. The event encourages fans to dress-up in their favorite hockey-themed Halloween Costumes to raise money for the hospital’s Blood Donor Center.
The LA Kings, Los Angeles Lakers, LA Sparks, STAPLES Center, AEG and the Los Angeles County Registrar Recorder/County Clerk have announced that STAPLES Center will serve as a Vote Center in the upcoming Presidential General Election for 11 days, the maximum number of days the County will facilitate in-person voting.
On Friday, July 31, 2020, more than 250 female executives from the sports and entertainment industries attended the seventh annual Women in Entertainment Luncheon (Film, TV, Music, Sports, and Fashion), presented by Coca Cola, Los Angeles Dodgers, Los Angeles Lakers and City National Bank.
AEG’s LA Kings scout Blake Bolden, the first African American player in the National Women’s Hockey League (NWHL), recently joined the Black Girl Hockey Club (BGHC) for a Juneteenth Celebration panel discussion on race, hockey and community.
Proceeds from sales will benefit You Can Play, an organization that works to ensure the safety and inclusion for all who participate in sports
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AEG’s LA Kings recently launched a limited-edition LA Kings Pride t-shirt, with proceeds from sales to benefit You Can Play, an organization that works to ensure the safety and inclusion for all who participate in sports, and pushes towards inclusive culture and policies whether it be on the field, in the stands, or with athletic brands. Fans can purchase a shirt here.
AEG’s LA Galaxy and East Side Riders Bike Club recently joined forces to feed more than 1,000 members of the Watts community at the Councilman Office - Watts District Office in Los Angeles on June 16.
In addition to LA Galaxy staff, club legend and former LA Galaxy goalkeeper Kevin Hartman, prepared and served tacos alongside East Side Riders Bike Club staff and distributed team apparel to community members.
AEG’s LA Galaxy and Herbalife Nutrition recently teamed up with A Place Called Home (APCH) to pack and distribute food for families in need at a Family Resource Depot in the greater Los Angeles area on Wednesday, May 27. In conjunction with the LA Galaxy Foundation, LA Galaxy Players Daniel Steres, Rolf Feltscher, Joe Corona, assistant coach Dominic Kinnear and Cozmo joined volunteers at A Place Called Home to pack and deliver the food.