My Special Aflac Duck™ Wins Big at SXSW

Innovative robotic duck takes top honors in the People’s Choice and the Robotics and Hardware categories at premier conference Celebrating the convergence of the interactive, film and music industries
Press Release

COLUMBUS, Ga., March 12, 2019 /3BL Media/ – Taking home yet another major award for technology, innovation and corporate responsibility, Aflac today announced the My Special Aflac Duck, an innovative robotic duck that helps children cope with cancer, is the winner of this year’s top Award at SXSW in the Robotics and Hardware category. The prestigious SXSW award is added to a growing list of awards, which includes Engaget’s Best in Show Award at the 2018 Consumer Electronics Show and Time Magazine’s recognition as one of the 50 Best inventions for 2018.

Aflac Reimagines Its Iconic Duck To Deepen Emotional Connections With Consumers

By Allen Adamson, Contributor

Developed in collaboration with Sproutel, a patient-centered engineering firm that co-develops innovative products to help those challenged by serious health issues, My Special Aflac Duck is quite a bit softer and a whole lot cuter than its advertising manifestation.

Survey Says Aflac is Once Again a Fortune’s Most Admired Company

18 years on annual list show how Aflac isn’t a company that takes service and value for granted
Press Release

COLUMBUS, Ga., March. 11, 2019 /3BL Media/ – Aflac today announced that it is once again included on Fortune’s list of the World’s Most Admired Companies for 2019. With this 18th year of being voted onto this prestigious list by industry peers, the supplemental insurance company has once again demonstrated that Aflac isn’t a company that takes customer service and shareholder value for granted.

My Special Aflac Duck™ Comes to Arkansas Children's!


A few Arkansas Children’s team members met with our local Aflac representative, Melanie Reynolds, and she gave a demonstration on the My Special Aflac Duck.  These interactive robotic ducks  are available complimentary to any of our patients that are undergoing cancer treatment. The duck provides companionship and acts as a toy, robot and medical device. The My Aflac Duck is a unique way to helps kids cope with the difficulties of undergoing treatment and elevates the patient experience.

VIDEO | Aflac Cancer Center: Ethan's Story

Multimedia with summary

Kids like Ethan are why Aflac has been a corporate ally for the childhood cancer community for 24 years. Through innovative research and helping provide peace of mind to patients and their families, Aflac’s commitment to helping find a cure for pediatric cancer holds strong. Every child deserves a lifetime.

About Aflac

Robot Duck Brings Comfort to Kids Battling Cancer

By Cassie Hudson

Meet My Special Aflac Duck, an emotional and comfort companion to children coping with cancer.

The company has invested 3 million dollars into the program, distributing more than 2,500 ducks free of charge nationwide to children diagnosed with cancer.

Click here to read the full article

Aflac One of the World’s Most Ethical Companies for 13th Consecutive Year

Ethisphere, the Global Leader in Defining and Advancing Standards of Ethical Business Practices, Honors Aflac, the Only Insurance Company on Prestigious List Every Year Since 2007
Press Release

COLUMBUS, Ga., February 26, 2019 /3BL Media/ – Illustrating Aflac’s long-term and ongoing commitment to ethical excellence, today the Ethisphere Institute announced that Aflac, the leading supplemental insurance company for sales at the worksite,* has been named one of the World’s Most Ethical Companies for a record-setting 13th consecutive year. Aflac is one of only eight businesses and the only insurance company to appear on the list every year since its inception in 2007.

UGA Miracle raises $1.1M for Children’s Healthcare

By Marilyn Primovic

More than 1,000 students and community members strapped hospital bands on their wrists and raised $1,144,453.19 for Children’s Healthcare of Atlanta during UGA Miracle’s 24 hour Dance Marathon Saturday and Sunday in Tate Grand Hall. This is the fourth consecutive year that this student organization has raised more than $1 million.

Children’s Healthcare of Atlanta

Aflac and CMN Hospitals Named a 2019 Halo Awards Finalist


Engage For Good’s Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing and showcase successful consumer engagement and employee engagement efforts. This prestigious CSR, cause marketing and corporate social impact award focuses on initiatives where brand purpose and social impact intersect to help build a better world and the bottom line.

VIDEO | Aflac Delivers My Special Aflac Ducks™ to Pediatric Cancer Patients in Omaha

Multimedia with summary

This was a big day for our little robotic duck! Aflac was thrilled to deliver My Special Aflac Ducks™ to pediatric cancer patients at Children's Hospital & Medical Center in Omaha, Nebraska. Seeing these brave children light up with joy and excitement is what makes these deliveries so special.

To learn more, watch the video here.

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