Not long ago, companies were counseled to stay out of politics and social causes; “stick to business and you won’t offend customers or potential customers,” was thought to be the best route.
Things have changed, partly owing to the millennial generation’s preference to buy from and work at companies that are responsible (see tables below). With millennials comprising 40% of the workforce by 2020, brands are correct to heed their voice.
Sponsorship focuses on #ChildrensHospitalsWeek and popular Dance Marathon events across the country as Aflac introduces My Special Aflac DuckTM to the Children’s Miracle Network Hospitals community
COLUMBUS, Ga. – March 8, 2018 /3BL Media/– Aflac, the leader in voluntary insurance sales at the worksite in the United States and a committed corporate ally for families facing childhood cancer, today announced an agreement with Children’s Miracle Network Hospitals® (CMN Hospitals) to sponsor several key CMN Hospitals events throughout the year, including the second annual #ChildrensHospitalsWeek, which is this week.
COLUMBUS, GA, February 20, 2018 /3BL Media/ – For the 20th consecutive year, Aflac has been named one of Fortune’s 100 Best Companies to Work For, according to global research and consulting firm Great Place to Work® and Fortune. The leading provider of voluntary insurance at the worksite in the United States, Aflac has received a place on the prestigious list every year since 1999.
A plush, robotic duck may soon become a fixture in the world of children who have cancer — a social robot that can be silly, happy, angry, scared or sick just like them, and help them cope creatively with their illness through the power of play.
The duck, developed by robotics expert Aaron Horowitz and his company, is undergoing testing and is expected to be widely distributed by the end of this year.
Last week, Aflac Chief Brand and Communications Officer Catherine Blades, and Reputation Institution Chief Research Officer Stephen Hahn Griffiths, discussed the findings of Aflac’s 2017 Survey on Corporate Social Responsibility with 31 television and radio stations across the country. This annual, scientific survey collects the thoughts and expectations of 1,000 consumers and investors regarding business ethics and responsibility.
Aflac and Habitat for Humanity: Built on Community
Multimedia with summary
Since 2007, more than 2,100 members of Aflac’s Columbus, Georgia, team have strapped on hardhats and tool belts with Habitat for Humanity. The program is so popular that Aflac holds lotteries to determine which employees will get the chance to participate. This year, 175 employees built Aflac’s 11th Habitat house, to the great delight of resident Marion Dantzler. Meanwhile, 50 employees at Aflac’s Columbia, South Carolina, location worked alongside new Habitat for Humanity homeowners during a five-day renovation project, completing the team’s second home construction.
Company recognized for its ongoing corporate social responsibility efforts
COLUMBIA, S.C., October 26, 2017 /3BL Media/ – Aflac, the leading provider of voluntary insurance sales at the worksite in the U.S., today announced that the Association of Fundraising Professionals in Central South Carolina named the company its Outstanding Corporation in honor of National Philanthropy Day, which it is celebrating today. Aflac was nominated for the award by Central South Carolina Habitat for Humanity.
Childhood cancer receives less than 5 percent of the national funding that goes toward cancer research and treatment. To help make it a national priority, Aflac once again joined Curefest for Childhood Cancer at its annual event near the U.S. Capitol in Washington, D.C.
Since 2011, thousands of people from more than 40 states have convened at Curefest to speak as one voice against childhood cancer.
Teresa White, the first woman and African-American president of Georgia-based insurance giant Aflac U.S., has the knack to inspire. So says Seychelle Hercules, a formerly bashful girl who went on to win Georgia’s Miss Columbus pageant after hearing the trailblazing Black executive speak.