Aflac

Partners in Purpose: My Special Aflac Duck is Helping Kids With Cancer

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On average, children with cancer will spend 1,000 days undergoing treatment. Knowing this can be a scary and difficult time for young patients, Aflac partnered with Sproutel to develop "My Special Aflac Duck." The duck is designed to be a comfort and help children share their emotions. The robotic companion recently earned SXSW's People Choice Award in the Robotics & Hardware category in addition to previous accolades from TIME Magazine and Engadget. 

My Special Aflac Duck® Joins University of Georgia in Raising $1.1 Million for Children's Healthcare of Atlanta

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Congratulations to our friends at the University of Georgia​ who participated in the Children's Miracle Network Hospitals​ Dance Marathon​. Not only did they celebrate with Miracle families, dance and participate in team building activities, but they also raised more than $1.1 million for Children's Healthcare of Atlanta​!

Great work and thank you for letting My Special Aflac Duck​® join in on the fun! 

About Aflac

Aflac Agent Nick Wagner on Living with a Sense of Purpose

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Giving back to the community is important to Nick Wagner, who's been an Aflac independent sales agent for 18 years. Working at Aflac gives Nick the flexibility he needs to ensure that he's giving back how and when he wants. "Aflac gives me the opportunity to help people and make a lifestyle out of doing that." says Nick, "It's one thing to give money to a cause, and it's another thing to become a part of the cause. When there's a need in the community, I can take time away from what I'm doing with Aflac to go volunteer my time."

Child Patient Alexandra Raises $150 for Aflac Cancer Center

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Alexandra is not only a brave patient—she's also a stellar saleswoman. The 10-year-old sold gum at $0.25 per piece and raised a whopping $150 for the Aflac Cancer Center! She handed over her check as staff came to cheer and support her, just as they have throughout her brain tumor battle. Thank you, Alexandra!

To learn more about the Aflac Cancer Center, please go to www.choa.org/medical-services/cancer-and-blood-disorders.

About Aflac

How an Insurance Company Made Childhood Cancer Its Philanthropic Focus

Since 1995, Aflac has raised and donated more than $133 million to the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta.
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Each year, more than 15,000 kids are diagnosed with cancer in the U.S. The average length of treatment is 1,000 days, many of which are spent in a hospital, enduring painful treatments in an unfamiliar setting.

During this difficult period, children often struggle to voice how they're feeling — emotionally and physically. But thanks to a fuzzy, interactive friend, sharing those feelings is a little easier with the "My Special Aflac Duck" (MSAD).

Video | Leveraging Technology for Authentic Social Purpose: My Special Aflac Duck

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What does Aflac’s iconic duck have to do with kids facing cancer? Knowing the power of companionship, Aflac paired its brand icon with the latest in social robotics to evolve the company's impact on pediatric cancer. In this panel discussion from the BRITE ’19 Conference, the creators behind My Special Aflac Duck® discuss how insights from this initiative can help any brand leverage existing assets, rethink long-term commitments, and boldly embrace innovation to advance purpose. 

“RI Tech and Innovation Report”— Big Win at SXSW by Sproutel, Slater and More

by Rebecca Keister, Tech Contributor, Go Local Prov
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The people have spoken.

Not only did Sproutel take home the top award in the Robotics and Hardware category at the 22nd annual SXSW Interactive Innovation Awards Presented by KPMG, but the company—along with their co-creators—also took home the people’s choice award for the My Special Aflac Duck, a “comforting companion” for children with cancer.

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