One way to sell more may be to show that you care more.
By Wendy Herndon
In a time of global uncertainty and unrest, consumers are gravitating more than ever toward companies they can trust. Aflac’s 2019 CSR Survey finds that 77% of consumers are motivated to make purchases from companies committed to making the world better. Additionally, 73% of investors agreed that efforts to help improve society and the environment contribute positively to returns. Clearly, a willingness to show one’s values can be a powerful force in driving business interest.
Teresa White, President AFLAC US, and the AFLAC Field General for Coronavirus, talked about how a corporation can lead through these tough times. And as background, Aflac is an example as an exceptionally well-run enterprise: 18 years as Most Admired Company; 14 consecutive years as Most Ethical Companies; Top 10 Green company; 50 Best Companies for Diversity; 20 consecutive years as Best Companies to Work for in America. Teresa shared, "Culture is where people get it wrong. You can't start a culture in a crisis. Make sure that you are treating your employees right.
Insurance giant Aflac donated $5 million to providing medical supplies and PPE, SonoScape gave portable ultrasound equipment to health care facilities across Spain and network operator EE is providing unlimited free mobile data for National Health Service workers until October.
Rich Gilbert, senior vice president and chief digital information officer at insurance provider Aflac, says the current crisis forced him to reinvent the way his agile teams work. "For agile IT teams, this means using collaboration tools like Microsoft Teams and Slack to maintain the pace of our projects," he explains. "Despite the disruption of the pandemic, productivity has kept at-pace across the board in terms of what we’ve seen with our deliveries."
The brand recently announced a $5 million donation to help companies that are making protective gear used by first responders, such as masks and gloves. In Japan, where Aflac is also a leader in the supplemental insurance space, it made a similar contribution of ¥500 million.
"Aflac’s brand was strong before the pandemic, it is strong now and we expect it to be even stronger in the future," said Mitchell, explaining Alflac’s marketing strategy in a post-pandemic world.
COLUMBUS, Ga., April 15, 2020 /3BL Media/ -- Aflac Incorporated, a leader in supplemental insurance at U.S. worksites, today announced it has contributed $5 million to two organizations that are providing assistance for health care workers on the front lines of the COVID-19 global pandemic. The $5 million donation includes:
Aflac CEO Dan Amos joined Fox and Friends to discuss why he and his wife, Kathelen, recently donated $1 million to help Piedmont Columbus Regional Hospital in Aflac’s hometown of Columbus, Georgia, in the wake of the COVID-19 pandemic.
If you would like to give to this cause, go to Piedmont.org/PCRFoundation, or check with your local facility to see how you can donate.
A million-dollar gift from Aflac Chairman Dan Amos and his wife, Kathelen, will allow Piedmont Columbus Regional to put 36 new beds in the old Doctors Hospital building, according to a news release Monday morning.
The space will be used for COVID-19 patients. It is expected to renovated and ready in about two weeks, a Piedmont Columbus Regional spokesperson tells News 3.
ESG Hub Provides Powerful Resource for Investors, Consumers and Stakeholders Seeking Key Information About Aflac’s Commitment to Purpose and Profit
COLUMBUS, Ga., March 4, 2020 /3BL Media/ — Aflac Incorporated today announced that it has unveiled a new environmental, social and governance website highlighting the company’s commitment to ESG initiatives important to investors, employees and consumers.
Named to List for 14 Consecutive Years — Only Insurance Company Recognized Every Year Since 2007
COLUMBUS, Ga., Feb. 25, 2020 /3BL Media/ — Aflac Incorporated today announced that it is once again included on the Ethisphere Institute’s list of the World’s Most Ethical Companies® for 2020. This marks the 14th consecutive year that the company has appeared on the prestigious list, making Aflac the only insurer to appear on the list every year since the inaugural recognition in 2007.