WSB radio listeners pledged $1.7 million for this year’s 19th annual AFLAC Cancer and Blood Disorders Center Careathon at Children’s Healthcare of Atlanta. It slightly exceeded last year’s pledge total of $1.697 million and fell just short of the record $1.75 million from 2017.
Aflac is granting $125,000 to 17 local nonprofits working on projects that support health & well-being, education, and community development programs. The selected organizations and their projects are:
The insurance company's duck robot may seem like an obvious success story, but required an appetite for risk and long-term commitment.
CANNES — At a time when the concept of brand purpose appears increasingly vogueish, Aflac provided a salutary reminder that brands can drive positive change during a Cannes Lions session that explored the insurance company's interactive duck robot.
The smart toy robot (My Special Aflac Duck) has so far helped more than 4,300 children battle through cancer, by providing emotional support and helping kids open up and communicate through such a troubling period.