Aflac put its duck mascot to work as a companion robot for kids with cancer—and animated the company’s brand purpose along the way.
The Aflac Duck has been squawking, waddling, and shaking its feathers loose in commercials for years, making a household name for itself and for the Aflac brand. Meanwhile, the supplemental insurance provider has been quietly donating millions of dollars to support kids with cancer and fund pediatric cancer research.
Atlanta native Shannon Watkins, senior vice president of brand and creative services at Aflac, said that the city’s diversity and its stance as a sort of an outsider to traditional Madison Avenue advertising drive more creativity.
The duck has even gone high tech to help sick kids. Amos said that the company has already raised more than $145 million for pediatric cancer charities since the start of the ad campaign from the sale of stuffed plush Aflac ducks..
And it now has an interactive robot version of the toy duck that gets donated to children diagnosed with cancer. It's won best in show awards at both the influential Consumer Electronics Show in Las Vegas as well as at South by Southwest.
Company Improves to No. 1 for Innovation in the Insurance: Life and Health Industry Category
COLUMBUS, Ga., Jan. 24, 2020 /3BL Media/ - Aflac Incorporated today announced that it is included on Fortune's annual list of the World's Most Admired Companies for the 19th time. The company ranks No. 1 among its peers for innovation, compared to No. 7 in 2019, and ranks No. 2 overall in the Insurance: Life and Health Industry category, compared to No. 7 in 2019.
Aflac Leads Supplemental Insurance Company in U.S. and Japan Joins 325 Companies from Around the Globe on Prestigious List
COLUMBUS, Ga., Jan. 21, 2020 /3BL Media/ -- Aflac Incorporated today announced that it is one of 325 companies across 50 industries included in the 2020 Bloomberg Gender-Equality Index (GEI). This is the first year that Aflac participated in the survey to become part of this prestigious index.
More than 77% of Consumers say they are motivated by Companies' Commitment to Making the World a Better Place
COLUMBUS, Ga., January 3, 2019 /3BL Media/ -- According to the 2019 Aflac Survey on Corporate Social Responsibility, consumers and investors reflect a distinct and growing tendency to increase pressure on American corporations when it comes to serving the social good. The fifth edition of the Aflac CSR Survey finds, among other things, that consumers and investors expect companies to take a stand, but not the wrong one, and will forgive missteps, but only conditionally.
Company Celebrates 20th Year on Prestigious List for Diversity
COLUMBUS, Ga., Dec. 9, 2019 /PRNewswire/ -- Aflac, a leader in supplemental insurance sales at U.S. worksites, today announced that the company has once again been honored by LATINA Style as one of the 50 Best Companies for Latinas to Work for in the United States, landing at No. 17 on the prestigious list. This marks the 20th year that Aflac has been recognized in the 22-year history of the LATINA Style 50 Report.
The Holmes Report has picked its 16 favorite PR campaigns of the decade based on SABRE winners and its Global Creative Index, including Aflac's campaign building its reputation as a CSR leader and introducing My Special Aflac Duck®, a robotic companion for children facing cancer. The Holmes Report details, "Even after 60+ years of helping those in need & $123 million towards childhood cancer research, Aflac still wasn't recognized as a CSR leader.