One way to sell more may be to show that you care more.
By Wendy Herndon
In a time of global uncertainty and unrest, consumers are gravitating more than ever toward companies they can trust. Aflac’s 2019 CSR Survey finds that 77% of consumers are motivated to make purchases from companies committed to making the world better. Additionally, 73% of investors agreed that efforts to help improve society and the environment contribute positively to returns. Clearly, a willingness to show one’s values can be a powerful force in driving business interest.
Teresa White, President AFLAC US, and the AFLAC Field General for Coronavirus, talked about how a corporation can lead through these tough times. And as background, Aflac is an example as an exceptionally well-run enterprise: 18 years as Most Admired Company; 14 consecutive years as Most Ethical Companies; Top 10 Green company; 50 Best Companies for Diversity; 20 consecutive years as Best Companies to Work for in America. Teresa shared, "Culture is where people get it wrong. You can't start a culture in a crisis. Make sure that you are treating your employees right.
COLUMBUS, Ga., April 15, 2020 /3BL Media/ -- Aflac Incorporated, a leader in supplemental insurance at U.S. worksites, today announced it has contributed $5 million to two organizations that are providing assistance for health care workers on the front lines of the COVID-19 global pandemic. The $5 million donation includes:
Aflac CEO Dan Amos joined Fox and Friends to discuss why he and his wife, Kathelen, recently donated $1 million to help Piedmont Columbus Regional Hospital in Aflac’s hometown of Columbus, Georgia, in the wake of the COVID-19 pandemic.
If you would like to give to this cause, go to Piedmont.org/PCRFoundation, or check with your local facility to see how you can donate.
Named to List for 14 Consecutive Years — Only Insurance Company Recognized Every Year Since 2007
COLUMBUS, Ga., Feb. 25, 2020 /3BL Media/ — Aflac Incorporated today announced that it is once again included on the Ethisphere Institute’s list of the World’s Most Ethical Companies® for 2020. This marks the 14th consecutive year that the company has appeared on the prestigious list, making Aflac the only insurer to appear on the list every year since the inaugural recognition in 2007.
Company Improves to No. 1 for Innovation in the Insurance: Life and Health Industry Category
COLUMBUS, Ga., Jan. 24, 2020 /3BL Media/ - Aflac Incorporated today announced that it is included on Fortune's annual list of the World's Most Admired Companies for the 19th time. The company ranks No. 1 among its peers for innovation, compared to No. 7 in 2019, and ranks No. 2 overall in the Insurance: Life and Health Industry category, compared to No. 7 in 2019.
Aflac Leads Supplemental Insurance Company in U.S. and Japan Joins 325 Companies from Around the Globe on Prestigious List
COLUMBUS, Ga., Jan. 21, 2020 /3BL Media/ -- Aflac Incorporated today announced that it is one of 325 companies across 50 industries included in the 2020 Bloomberg Gender-Equality Index (GEI). This is the first year that Aflac participated in the survey to become part of this prestigious index.
Company Celebrates 20th Year on Prestigious List for Diversity
COLUMBUS, Ga., Dec. 9, 2019 /PRNewswire/ -- Aflac, a leader in supplemental insurance sales at U.S. worksites, today announced that the company has once again been honored by LATINA Style as one of the 50 Best Companies for Latinas to Work for in the United States, landing at No. 17 on the prestigious list. This marks the 20th year that Aflac has been recognized in the 22-year history of the LATINA Style 50 Report.
The Holmes Report has picked its 16 favorite PR campaigns of the decade based on SABRE winners and its Global Creative Index, including Aflac's campaign building its reputation as a CSR leader and introducing My Special Aflac Duck®, a robotic companion for children facing cancer. The Holmes Report details, "Even after 60+ years of helping those in need & $123 million towards childhood cancer research, Aflac still wasn't recognized as a CSR leader.