By Annemieke Kievit -AkzoNobel, Director of Public Affairs and Human Cities
Walls never used to interest me that much. But ever since we launched our partnership with the MasterPeace organization four months ago, I’ve discovered how amazing they can be.
A wall is often a symbol of division, and in cities in particular, we increasingly see that there are invisible walls creating separation and detachment. Our initiative with global peace movement MasterPeace is helping to overcome that barrier.
At the Paris Climate Conference in 2015 (COP 21), most countries agreed to reach net zero greenhouse emissions by the second half of this century. It is an ambitious, but achievable target. It also represents an opportunity for businesses to prepare for a low carbon future with simple determination, and by leveraging their innovation and expertise. Here at AkzoNobel, we have been at the forefront of sustainability and emission reduction for years and have been able to reduce our carbon emissions by 19% since 2012.
Local talents and artists showcased their creativity in mural art at selected Starbucks stores in Malaysia this week, celebrating the newly launched campaign "Show Your Flavor", which focuses on self-expression through color this summer. Artists created their masterpieces on Starbucks' store walls using colorful paints provided by AkzoNobel.
The murals will be painted on several selected stores in Klang Valley and Penang, and the plan is to add more stores with other themes in the future.
Sustainability has long been embedded in everything we do at AkzoNobel – it has become an integral part of the way we do business. As the world changes, however, our approach to sustainability adapts, improves and changes with it.
For example, being sustainable today goes far beyond simply generating more sustainable product solutions. Truly innovative companies are embracing ever-evolving business models that offer a clear link to longer term economic success.
So there’s now a much stronger focus on developing sustainable business models across the value chain – with both private and public sector partners. It’s a new way of thinking which is stimulating fresh approaches to service delivery and partnerships, as well as driving leadership in market transition.
June 2, 2017 /3BL Media/ - The complete removal of plastic from the world's oceans has moved a step closer after AkzoNobel joined forces with The Ocean Cleanup to help turn the tide on marine pollution.
The partnership involves AkzoNobel providing advanced, biocide-free coatings technology for all the devices and equipment used by The Ocean Cleanup for the next five years.
It represents a major contribution to the organization's landmark efforts to clear plastic from our oceans. The cleaning is due to begin in the Great Pacific Garbage Patch in the next 12 months.
AMSTERDAM, May 26, 2017/3BL Media/ -AkzoNobel's International® brand has committed to helping young people all over the world learn more about sailing by becoming the official Youth Academy partner for the forthcoming Volvo Ocean Race.
The Youth Academy aims to drive excitement and interest around the race by encouraging more children to experience and enjoy sailing and appreciate the value of winning together. AkzoNobel's involvement will also enable the company to connect and engage with communities along the race route.
May 17, 2017 /3BL Media/ - A new contract with energy company Vattenfall will enable AkzoNobel to ramp up the supply of renewable electricity to its facilities in Sweden and Finland. Hydro power and wind already make up the majority of the electricity supplied by Vattenfall, and the companies have agreed to further increase the share of renewable energy to the facilities to 100% by 2020.
May 11, 2017 /3BL Media/ - AkzoNobel has become a sponsor of Het Koninklijk Concertgebouw, the Royal Concert Hall of the Netherlands, for a period of five years. As part of the collaboration, over the coming years AkzoNobel will help conserve the monumental concert hall in Amsterdam with paint and decorative products from its Sikkens brand.
The unmatched acoustics make the Koninklijk Concertgebouw one of the most important concert halls in the world. With its first concert held in 1888, a great tradition has since been built through legendary concerts of musical magnitude.