Last week, Bryan de Lottinville, President and Chief Executive Officer of Benevity, wrote a blog post based on America's Charities latest research, Snapshot. Naturally, we were flattered that he wrote about our research, but that's not why we're sharing this. Below is a small excerpt from his blog.
America’s Charities latest research report “Snapshot” – hums a tune we sing loudly
In terms of understanding the charitable landscape, we’re lucky. We get to talk to all kinds and sizes of companies and charities about how they perceive the success or weakness of existing workplace giving or community investment programs and strategies. So we have a well informed, but predominantly anecdotal perspective on what’s going on and what’s needed around corporate giving.
Workplace giving campaigns are making way for a new engagement model and the latest research indicates that if your company is making any of the following mistakes, you’re likely to miss out on some key corporate branding and employee engagement opportunities.
6 Pitfalls to Avoid with Your Company Employee Giving Model:
“Work is simply something to be endured.” Right? BIZZZT – wrong! The average American spends 9 hours, 12 minutes, and 36 seconds ‘Working & Commuting’ on an average workday (Source: Bureau of Labor Statistics). So it shouldn’t come as too much of a surprise that people want their work – that thing to which they dedicate so many of their waking hours – to mean something. They want to make an impact on the causes they care about and work for employers who are equally as committed.
It’s estimated that on Valentine's Day, Americans purchased roughly $18.6 billion worth of flowers, jewelry, chocolate and other romantic gifts for their Valentines, with nearly half of all tablet and smartphone owners using their handy mobile devices to make those sweet gestures (according to the National Retail Federation).
Digital, Branded Age of Workplace Giving Arrives in Force
WASHINGTON, D.C., Dec. 27, 2012 /3BL Media/ — This year saw further signs that the once staid tradition of employees taking part in annual workplace giving campaigns has been upended by digital technology, younger workers with new ideas, and the need for more engagement between employers and employees. Those are the preliminary findings from America’s Charities 2012 Snapshot: Trends and Strategies to Engage Employees in Greater Giving, its third report since 2000 about the $3 billion dollars employees donate on the job each year to worthy non-profits.