antenatal health

The App That’s Improving Antenatal Care in Cameroon and Beyond

Using mobile technology, the GiftedMom platform offers vital health advice and emergency transport to pregnant women in sub-Saharan Africa
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Over lunch at a recent workshop, Agbor Ashu, the co-founder and medical director of social enterprise GiftedMom, showed me a small icon of a pregnant woman on his smartphone: “That’s the app,” he says. “You just click here and land on this homepage where you have multiple options: if you’re a mother-to-be, you can get advice based on your pregnancy stage; if you have a new-born baby, you can read about special care.

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