Earlier this month, Bacardi hosted its 4th annual Spirit Forward Summit, an event that brings together current and future female leaders to discuss how to future empower women and shatter stereotypes.
Campaign US caught up with Paula Glickenhaus, Bacardi’s head of global reflections, to hear about how she helped put together the importance summit.
What piece of advice do you have for young women entering marketing today? Fearless.
What's the biggest challenge facing the spirits industry? Representation.
Diverse cultures, backgrounds, experiences and perspectives are celebrated at Bacardi and having a diverse workforce is part of the business strategy. The company’s Global Reflections program exists to power growth by uniting and unleashing talent that reflects the diversity of our consumers. Paula Glickenhaus, lead for Global Reflections, talks about how the Women in Leadership initiative focuses on the next generation of female leaders. Paula joins ChedHER to discuss how the spirits company is building a diverse workforce and why having females at the table is good for business.
Bartenders have a unique window on the world. They absorb and reflect the hubbub of conversation that swirls around their workplace. They fill many roles, including those of cheerleader and social influencer. When brands build relationships with bartenders — or mixologists, in professional parlance — they have a unique opportunity to amplify their messages. That’s not as simple as it may seem, but the company Bacardi has launched a new youth training program that could help build public support for its environmental activities as well.
What brands should do, which brands are already doing it, and why brands shouldn't feel ashamed - problems, ideas and solutions from leading marketers
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By Georganna Simpson
Michael Horn, chief data officer at Huge was speaking at a Campaign-Huge hosted dinner discussion for senior marketers in Orlando, Florida. The conversation explored how marketers can be champions for more sustainability practices, and was chaired by Campaign US editor Lindsay Stein.
All proceeds raised are in addition to the $1 Million previously pledged by Bacardi to support Bahamas relief efforts
Press Release
MIAMI, October 2 2019 /3BL Media/ – Following the devastation caused by Hurricane Dorian in the Bahamas, The Real HAVANA CLUB’s “The AMPARO™ Experience,” announced today that it will host a special performance of its sold-out show on Wednesday, October 16 to help raise funds to aid in hurricane relief and recovery efforts. For this effort, The Real HAVANA CLUB has partnered with Mercy Corps in its disaster relief efforts to provide urgent assistance and aid to the Bahamas.
Speakers included MSNBC correspondent Mariana Atencio, women's culture consultant Cyndie Spiegel, , life coach Trish Barillas, keynote speaker and founder of Boss In Heels Heather Monahan, President and CEO of United Way of Miami-Dade Maria C. Alonso, “The Amparo Experience” playwright Vanessa Garcia and director Victoria Collado, and panelists from Bacardi, Cargill, Christian Dior, Citrix, Google, NIKE Communications and more.
Press Release
Speakers included MSNBC correspondent Mariana Atencio, women's culture consultant Cyndie Spiegel, , life coach Trish Barillas, keynote speaker and founder of Boss In Heels Heather Monahan, President and CEO of United Way of Miami-Dade Maria C. Alonso, “The Amparo Experience” playwright Vanessa Garcia and director Victoria Collado, and panelists from Bacardi, Cargill, Christian Dior, Citrix, Google, NIKE Communications and more.
Young adults across the region offered opportunity to begin career as professional mixologists
Press Release
AMSTERDAM, September 30, 2019 3BL Media/ - Bacardi, the largest privately held spirits company in the world, today announced the European launch of its initiative to help tackle youth unemployment. Shake Your Future is the company’s bartending and mixology training program that aims to secure the futures of young people within the hospitality industry.
Normally, if your record sucks, that’s a bad thing. (Just ask Jet!) But now, thanks to a collaboration between Bacardi and Lonely Whale, if your record sucks, it’s a good thing—at least for the planet.
In celebration of National Bourbon Heritage Month, ANGEL'S ENVY will plant one white oak tree for each photo of an ANGEL'S ENVY drink or bottle posted on Instagram, Facebook or Twitter that is accompanied by the hashtag #ToastTheTrees
ANGEL'S ENVY is increasing its goal to 30,000 hashtags for a total of 30,000 new white oak trees planted
Press Release
In celebration of National Bourbon Heritage Month, ANGEL'S ENVY will plant one white oak tree for each photo of an ANGEL'S ENVY drink or bottle posted on Instagram, Facebook or Twitter that is accompanied by the hashtag #ToastTheTrees
ANGEL'S ENVY is increasing its goal to 30,000 hashtags for a total of 30,000 new white oak trees planted
HAMILTON, Bermuda, September 5, 2019 – Following the devastating impact of Hurricane Dorian on The Bahamas, Bacardi Limited and the Bacardí family commit to donating $1 Million in cash and other assistance to the disaster relief and recovery efforts.
