At the Bombay Sapphire Distillery in Laverstoke, England 12 whip-smart mixologists are sitting in a room, listening intently as Marco Corallo, head bartender at the Langham Hotel’s Artesian Bar, shares his cocktail craft secrets.
BACARDÍ has partnered with environmental charity Lonely Whale to create the initiative #TheFutureDoesntSuck, with the goal of eliminating one billion plastic straws by 2020.
To get the word out about #TheFutureDoesntSuck, BACARDÍ and Lonely Whale are giving people an alternative to throwing away their straws: turning them into music. Tapping into our on-premise network, we are collecting used plastic straws from partner bars across New York, Chicago and Miami and upcycling them into limited-edition vinyl records – transforming something that sucks into something that slaps.
Bacardi is making sure #TheFutureDoesntSuck! CEO Mahesh Madhavan and Casa Bacardí's Wesley Elizabeth Cullen talk about sustainability initiatives at the company. Join them in the pledge to reduce single-use plastic! Sign up here today: thefuturedoesntsuck.org
Spirits company launches mentoring program to cultivate female leadership.
By Michael Woodward Ph.D.
The glass ceiling has slowly been cracking for years, but it is far from shattered. The 2019 Women in the Workplace report from McKinsey and Company found that women occupy only 21 percent of executive roles in the C-suite with just under 30 percent representation in vice president and senior vice president roles. Although there has been progress in the last five years, there is still a lot of work to be done.
Diverse cultures, backgrounds, experiences and perspectives are celebrated at Bacardi and having a diverse workforce is part of the business strategy. The company’s Global Reflections program exists to power growth by uniting and unleashing talent that reflects the diversity of our consumers. Paula Glickenhaus, lead for Global Reflections, talks about how the Women in Leadership initiative focuses on the next generation of female leaders. Paula joins ChedHER to discuss how the spirits company is building a diverse workforce and why having females at the table is good for business.
Bartenders have a unique window on the world. They absorb and reflect the hubbub of conversation that swirls around their workplace. They fill many roles, including those of cheerleader and social influencer. When brands build relationships with bartenders — or mixologists, in professional parlance — they have a unique opportunity to amplify their messages. That’s not as simple as it may seem, but the company Bacardi has launched a new youth training program that could help build public support for its environmental activities as well.
What brands should do, which brands are already doing it, and why brands shouldn't feel ashamed - problems, ideas and solutions from leading marketers
By Georganna Simpson
Michael Horn, chief data officer at Huge was speaking at a Campaign-Huge hosted dinner discussion for senior marketers in Orlando, Florida. The conversation explored how marketers can be champions for more sustainability practices, and was chaired by Campaign US editor Lindsay Stein.
All proceeds raised are in addition to the $1 Million previously pledged by Bacardi to support Bahamas relief efforts
MIAMI, October 2 2019 /3BL Media/ – Following the devastation caused by Hurricane Dorian in the Bahamas, The Real HAVANA CLUB’s “The AMPARO™ Experience,” announced today that it will host a special performance of its sold-out show on Wednesday, October 16 to help raise funds to aid in hurricane relief and recovery efforts. For this effort, The Real HAVANA CLUB has partnered with Mercy Corps in its disaster relief efforts to provide urgent assistance and aid to the Bahamas.