To commemorate World Earth Day (22 April), Tequila brand Patrón has partnered with cocktail bars around the world to highlight the importance of sustainability in the on-trade.
By Owen Bellwood
The Bacardi-owned brand has joined forces with venues including Stairs Bar in Berlin, Ends and Means in Melbourne and Trunk Hotel in Tokyo.
“We are so proud to be bringing our sustainability credentials to the forefront of the conversation around environmental impact, this Earth Day and moving forward,” said Francisco Alcaraz, master distiller at Patrón Spirits International.
Thursday night Miami Beach kicked off their Plastic Free Miami Beach initiative.
The growing trend has local businesses involved, and there is also a heavy corporate punch behind the movement.
One major supporter is Bacardi.
“We have made a commitment to eliminate one billion straws worldwide from our operation,” said Ned Duggan with Bacardi. “We are encouraging people to sip without straws and the mantra we are trying to use is “the future doesn’t suck.”
More than a year after Hurricanes Maria and Irma hit the Caribbean, recovery efforts continue. As home to Casa BACARDÍ Visitor Center and the world’s largest premium rum distillery in the world, the recovery of Puerto Rico remains a priority for Bacardi. In 2018, the company provided a USD $1 million grant to Mercy Corps, a global humanitarian organization, to drive longer term rebuilding and recovery, providing support to small business owners and tourism recovery in Puerto Rico, the U.S. Virgin Islands and St. Martin.
The second annual Bacardi Spirit Forward Women Empowerment Series started out strong in Chicago earlier this month. A diverse crowd of attendees—from all walks of the hospitality trade and bar community— were treated to inspiring stories, engaging workshops, networking opportunities and in-depth discussions. Spirit Forward was created by the Bacardi Women in Leadership initiative, in partnership with PUNCH, to champion the outstanding individuals that make up the hospitality community, and to elevate them to their highest potential.
Creating an inclusive workplace is everyone’s job. That’s why Martin Voke, Vice President, Deputy General Counsel & Assistant Secretary for Bacardi North America, is raising awareness of women in leadership topics and has launched programs that engage male leaders in the diversity conversation. For his efforts, Martin was honored with a “Fostering Diversity and Inclusion Award” presented by Judicial Events, an organization that brings together leaders of the legal community. Martin received the award during the third annual CEO and General Counsel Gala held in Miami.
In Partnership with PUNCH, the 2019 Conference Aims to Honor Female Industry Leaders, Inspire Positive Change and Provide Impactful Tools for the Hospitality Industry & Beyond
CORAL GABLES, Fla., March 27, 2019 /3BL Media/ - Bacardi Women In Leadership, in partnership with PUNCH, is pleased to present the second annual Spirit Forward Women Empowerment Series, dedicated to championing the outstanding individuals that make up the hospitality community, and elevating them to their highest potential.
Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, are working together to help rid the environment of single-use plastic. Since June 2018, the two organizations have asked individuals and venues to sign up to ensure #TheFutureDoesntSuck by pledging to eliminate single-use plastic straws.