Bacardi

How Bacardi Aims to Shatter the Glass Ceiling

Spirits company launches mentoring program to cultivate female leadership.
Article

By Michael Woodward Ph.D.

The glass ceiling has slowly been cracking for years, but it is far from shattered. The 2019 Women in the Workplace report from McKinsey and Company found that women occupy only 21 percent of executive roles in the C-suite with just under 30 percent representation in vice president and senior vice president roles. Although there has been progress in the last five years, there is still a lot of work to be done.

One-Word Answers With Bacardi's Paula Glickenhaus

By Lindsay Stein
Article

Earlier this month, Bacardi hosted its 4th annual Spirit Forward Summit, an event that brings together current and future female leaders to discuss how to future empower women and shatter stereotypes.

Campaign US caught up with Paula Glickenhaus, Bacardi’s head of global reflections, to hear about how she helped put together the importance summit.

What piece of advice do you have for young women entering marketing today? Fearless.

What's the biggest challenge facing the spirits industry? Representation.

How Bacardi Is Developing a Pipeline of High-Performing Women Leaders

Multimedia with summary

Diverse cultures, backgrounds, experiences and perspectives are celebrated at Bacardi and having a diverse workforce is part of the business strategy. The company’s Global Reflections program exists to power growth by uniting and unleashing talent that reflects the diversity of our consumers. Paula Glickenhaus, lead for Global Reflections, talks about how the Women in Leadership initiative focuses on the next generation of female leaders. Paula joins ChedHER to discuss how the spirits company is building a diverse workforce and why having females at the table is good for business.

Bacardi Takes Stands on Both Gainful Employment and the Environment

By Tina Casey
Article

Bartenders have a unique window on the world. They absorb and reflect the hubbub of conversation that swirls around their workplace. They fill many roles, including those of cheerleader and social influencer. When brands build relationships with bartenders — or mixologists, in professional parlance — they have a unique opportunity to amplify their messages. That’s not as simple as it may seem, but the company Bacardi has launched a new youth training program that could help build public support for its environmental activities as well.

6 Things Brands Should Consider on Sustainability

What brands should do, which brands are already doing it, and why brands shouldn't feel ashamed - problems, ideas and solutions from leading marketers
Article

By Georganna Simpson

Michael Horn, chief data officer at Huge was speaking at a Campaign-Huge hosted dinner discussion for senior marketers in Orlando, Florida. The conversation explored how marketers can be champions for more sustainability practices, and was chaired by Campaign US editor Lindsay Stein.

The Real HAVANA CLUB and Bacardi Limited Support Hurricane Dorian Relief Efforts Through Special Performance of Their Sold-Out Theatrical Production, “The AMPARO™ Experience”

All proceeds raised are in addition to the $1 Million previously pledged by Bacardi to support Bahamas relief efforts
Press Release

MIAMI, October 2 2019 /3BL Media/ – Following the devastation caused by Hurricane Dorian in the Bahamas, The Real HAVANA CLUB’s “The AMPARO™ Experience,” announced today that it will host a special performance of its sold-out show on Wednesday, October 16 to help raise funds to aid in hurricane relief and recovery efforts. For this effort, The Real HAVANA CLUB has partnered with Mercy Corps in its disaster relief efforts to provide urgent assistance and aid to the Bahamas.

The 4th Annual Spirit Forward Summit Powered by Bacardi Breaks Down Barriers and Promotes Inclusivity

Summary: 

Speakers included MSNBC correspondent Mariana Atencio, women's culture consultant Cyndie Spiegel, , life coach Trish Barillas, keynote speaker and founder of Boss In Heels Heather Monahan, President and CEO of United Way of Miami-Dade Maria C. Alonso, “The Amparo Experience” playwright Vanessa Garcia and director Victoria Collado, and panelists from Bacardi, Cargill, Christian Dior, Citrix, Google, NIKE Communications and more.

Press Release

Speakers included MSNBC correspondent Mariana Atencio, women's culture consultant Cyndie Spiegel, , life coach Trish Barillas, keynote speaker and founder of Boss In Heels Heather Monahan, President and CEO of United Way of Miami-Dade Maria C. Alonso, “The Amparo Experience” playwright Vanessa Garcia and director Victoria Collado, and panelists from Bacardi, Cargill, Christian Dior, Citrix, Google, NIKE Communications and more.

Bacardi Announces European Launch of Shake Your Future, a Life-Changing Experience Giving the Unemployed a New Start in Mixology

Young adults across the region offered opportunity to begin career as professional mixologists
Press Release

AMSTERDAM, September 30, 2019 3BL Media/ - Bacardi, the largest privately held spirits company in the world, today announced the European launch of its initiative to help tackle youth unemployment. Shake Your Future is the company’s bartending and mixology training program that aims to secure the futures of young people within the hospitality industry.

Bacardi Just Found the Best Use for Plastic Straws Ever—Turn Them Into Vinyl Records

By Melissa Locker
Article

Normally, if your record sucks, that’s a bad thing. (Just ask Jet!) But now, thanks to a collaboration between Bacardi and Lonely Whale, if your record sucks, it’s a good thing—at least for the planet.

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