Spirits producers are learning that sustainability is not just in the best interest of the environment but it’s also beneficial for business. The issue of sustainability has been around for a long time but in the past five years the industry has undergone something of an energy revolution. The benefits are numerous; being consistently aware of the environment helps distilleries cut back on longterm costs, appeal to new markets and improve brand image.
Plastic straws have begun disappearing from some taverns and restaurants as bartenders, liquor companies and others argue that too many end up in the ocean
By Cara Lombardo
Jennifer Call was aghast recently when the server at her go-to Asheville, N.C., pizza spot delivered her Diet Coke.
It was missing the straw!
Ms. Call, 30 years old, was caught up in a war on straws declared by a growing cadre of bartenders, liquor companies, celebrities and environmentalists. They argue too many of the plastic drinking devices—from big soda straws to little cocktail numbers—end up in the ocean.
Jacob Briars, Bacardi’s global brand ambassador, shares why plastic straws were originally created and why they are no longer serving the same purpose in society. Join the Bacardi No (Plastic) Straws Pledge and commit to adding "no plastic straw, please" to your every drink order.
“Two words have motivated entire movements,” said Dana Cowin, former editor-in-chief of Food & Wine Magazine, pointing to #MeToo and #TimesUp, most recently. “I watched the power of those two words, and I thought, ‘what are my two words?’”
For Cowin, they changed to keep pace with her age, career, and general outlook on life. Eventually, “I want” became “I will,” a chant she led a room full of women in on February 12 at Hotel ZaZa.
Bacardi came out to support the “Miami Is Not Plastic” launch event, an initiative to inspire hospitality businesses in the Miami area to reduce single-use disposable plastics in an effort to help keep our oceans clean. Local politicians, hospitality leaders, eco-friendly vendors, charitable organizations, and about 300 guests – including many Bacardi employees and business partners - came out to show their support.
Rusty Pelican introduces initiative to reduce single use disposable plastic
The #MiamiIsNotPlastic campaign – a joint effort between Key Biscayne Florida’s iconic waterfront restaurant Rusty Pelican, its neighboring sister restaurant Whisky Joe’s, and the Rickenbacker Marina – officially kicked off in January 2018. Conceived by Pallava Goenka, Regional Managing Director of Specialty Restaurants Corporation (SRC) which operates Rusty Pelican and Whisky Joe’s, in partnership with the Rickenbacker Marina, the initiative, which draws attention to plastic pollution caused by single use plastic, has drawn the interest o
The Scotch Whisky Association (SWA) has announced that it will be phasing out plastic straws across all its operations, and will be urging its members to do the same, following in the footsteps of Bacardi, Pernod Ricard and Diageo.
The Bacardi rum plant was back up and running less than two weeks after Maria. Good news for the place that produces 80 percent of Bacardi's rum and employs 300 people. The company has paid its employees throughout hurricane recovery.
"We got some comments from our primos [workers] saying 'coming to Bacardi to work it's like a bubble, because you forget all that's going on around,'" Class said. "But then people told me 'at four I get depressed because I have to go back to the reality of no power, no hot water, no food.'"