The face of celebrations as we know it is changing. More and more people are adopting health-conscious lifestyles and consuming no or less alcohol.
Martini 0.0% Dolce is made to taste like Italian sparkling wine, but with zero alcohol content. With the low/no trend reaching new heights, it caters to those who are looking to moderate their alcohol consumption without compromising on taste, says Mahesh Madhavan, the global chief executive of Bacardi.
Plant-based resources often seem infinite until they are suddenly depleted, and because tequila comes from the agave plant - specifically the blue agave - it’s imperative to keep stocks maintained to ensure plentiful supply in the future. But part of maintaining these crops means being mindful of other components of sustainability: energy use, repurposing, and waste.
Last year, with environmentally-conscious decisions, zero-waste and minimal trace policies, the festival was able to have a truly eco-friendly venue
By Ruth Dsouza Prabhu
Each year, Bacardi NH7 Weekender draws in music lovers with a stellar line-up featuring top musicians, both Indian and international. For each edition, the flagship event is staged in Pune, and several other cities play host as well. Of all, the show in Meghalaya is especially unique. From an architectural point of view, it is a great example of sustainability. Here’s a look at how it made a statement last year.
Bacardi Spirit Forward Series addresses equal opportunities and accountability in the industry to create more inclusive workplace
Dedicated to championing the outstanding individuals in the hospitality industry and beyond, the Second Annual Bacardi Spirit Forward Women Empowerment Series, in partnership with PUNCH, wrapped up its 2019 season. Exploring timely topics such as representation, innovation, and disrupting the status quo, all through the lens of “originality,” the series featured a diverse group of voices from both inside and outside the hospitality world.
Funded by America's leading distillers, Responsibility.org leads the fight against drunk driving & underage drinking
Multimedia with summary
Rick Wilson, Senior Vice President of Corporate Responsibility at Bacardi Limited, will serve as Vice Chairman of the Board of Directors at Responsibility.org.
Responsibility.org is a national not-for-profit that aims to eliminate drunk driving and work with others to end all impaired driving, eliminate underage drinking, and empowers adults to make a lifetime of responsible alcohol choices as part of a balanced lifestyle.
Bacardi has been an industry leader when it comes to corporate responsibility, and all employees are urged to live the motto “always do the right thing” day in and day out. Because May and June are Bacardi’s official Corporate Responsibility Months, we chatted with Rick Wilson, the global head of Corporate Responsibility, to learn more about the company’s sustainability initiatives, volunteer opportunities, and community outreach plans that are always in the works for the international spirits company.
Innovation takes many forms – using cutting-edge technology to engage consumers, forging unconventional partnerships to bring your brand into new spaces, and taking a bold stand on something you believe in, to name a few. We were lucky enough to speak with the head of marketing for Bacardi, a brand doing all the above and more. Ned Duggan, Global SVP of Marketing at Bacardi, talked company culture, the importance of music to Bacardi's brand, and why the company is vowing to eliminate the use of 1 billion single-use plastic straws by 2020.
Mexico-based distiller Tequila Cazadores creates tequila using a seven-step sustainable and zero waste production process.
By Cristina Commendatore
Tequila Cazadores was originally born in Los Altos de Jalisco, Mexico, in 1922, and the spirit was created by Don Jose Maria to share with friends and family. In 1973, Maria’s grandson, Don Felix, officially opened the first Cazadores distillery, where the tequila is created using a seven-step sustainable and zero waste production process, including double distillation, double fermentation and a careful maturation process.
500 pounds of trash and dangerous fishing line removed at popular scuba spot
Driving tourism back to Puerto Rico is a business priority as it continues to feel the effects of a devastating hurricane season in late 2017. Known for its pristine beaches and colorful coral reefs, restoring life underwater is among the many ways Bacardi and Mercy Corps are helping promote tourism, a major source of income for many communities on the island. With funding by Bacardi and others, Mercy Corps teamed up with residents, business owners and tourists for two underwater clean ups at Rompeolas, a popular spot for snorkeling and scuba diving.