Bartenders have a unique window on the world. They absorb and reflect the hubbub of conversation that swirls around their workplace. They fill many roles, including those of cheerleader and social influencer. When brands build relationships with bartenders — or mixologists, in professional parlance — they have a unique opportunity to amplify their messages. That’s not as simple as it may seem, but the company Bacardi has launched a new youth training program that could help build public support for its environmental activities as well.
What brands should do, which brands are already doing it, and why brands shouldn't feel ashamed - problems, ideas and solutions from leading marketers
Article
By Georganna Simpson
Michael Horn, chief data officer at Huge was speaking at a Campaign-Huge hosted dinner discussion for senior marketers in Orlando, Florida. The conversation explored how marketers can be champions for more sustainability practices, and was chaired by Campaign US editor Lindsay Stein.
All proceeds raised are in addition to the $1 Million previously pledged by Bacardi to support Bahamas relief efforts
Press Release
MIAMI, October 2 2019 /3BL Media/ – Following the devastation caused by Hurricane Dorian in the Bahamas, The Real HAVANA CLUB’s “The AMPARO™ Experience,” announced today that it will host a special performance of its sold-out show on Wednesday, October 16 to help raise funds to aid in hurricane relief and recovery efforts. For this effort, The Real HAVANA CLUB has partnered with Mercy Corps in its disaster relief efforts to provide urgent assistance and aid to the Bahamas.
Speakers included MSNBC correspondent Mariana Atencio, women's culture consultant Cyndie Spiegel, , life coach Trish Barillas, keynote speaker and founder of Boss In Heels Heather Monahan, President and CEO of United Way of Miami-Dade Maria C. Alonso, “The Amparo Experience” playwright Vanessa Garcia and director Victoria Collado, and panelists from Bacardi, Cargill, Christian Dior, Citrix, Google, NIKE Communications and more.
Press Release
Speakers included MSNBC correspondent Mariana Atencio, women's culture consultant Cyndie Spiegel, , life coach Trish Barillas, keynote speaker and founder of Boss In Heels Heather Monahan, President and CEO of United Way of Miami-Dade Maria C. Alonso, “The Amparo Experience” playwright Vanessa Garcia and director Victoria Collado, and panelists from Bacardi, Cargill, Christian Dior, Citrix, Google, NIKE Communications and more.
Young adults across the region offered opportunity to begin career as professional mixologists
Press Release
AMSTERDAM, September 30, 2019 3BL Media/ - Bacardi, the largest privately held spirits company in the world, today announced the European launch of its initiative to help tackle youth unemployment. Shake Your Future is the company’s bartending and mixology training program that aims to secure the futures of young people within the hospitality industry.
Normally, if your record sucks, that’s a bad thing. (Just ask Jet!) But now, thanks to a collaboration between Bacardi and Lonely Whale, if your record sucks, it’s a good thing—at least for the planet.
In celebration of National Bourbon Heritage Month, ANGEL'S ENVY will plant one white oak tree for each photo of an ANGEL'S ENVY drink or bottle posted on Instagram, Facebook or Twitter that is accompanied by the hashtag #ToastTheTrees
ANGEL'S ENVY is increasing its goal to 30,000 hashtags for a total of 30,000 new white oak trees planted
Press Release
In celebration of National Bourbon Heritage Month, ANGEL'S ENVY will plant one white oak tree for each photo of an ANGEL'S ENVY drink or bottle posted on Instagram, Facebook or Twitter that is accompanied by the hashtag #ToastTheTrees
ANGEL'S ENVY is increasing its goal to 30,000 hashtags for a total of 30,000 new white oak trees planted
HAMILTON, Bermuda, September 5, 2019 – Following the devastating impact of Hurricane Dorian on The Bahamas, Bacardi Limited and the Bacardí family commit to donating $1 Million in cash and other assistance to the disaster relief and recovery efforts.
Reducing food and beverage waste is the new way to “go green”
Article
By Kait Shea
If you’ve been handed a metal straw at an event over the last few years, chances are, the practice was inspired by Bacardi, which in 2016 became the first global spirits company to pledge to eliminate single-use plastic straws at all of its events.
Share innovative ideas, receive free business mentoring, and enter to win cash prizes of up to $5,000.00
Press Release
ST. THOMAS, U.S. Virgin Islands and GREAT BAY, St. Maarten, August 23, 2019 /3BL Media/ — After the 2017 storms, small businesses are still struggling to recover. The global humanitarian organization Mercy Corps and Bacardi, the largest privately held spirits company in the world, are launching the Caribbean Innovation Challenge 2019, a competition to award business innovation and strengthen businesses on the islands, entrepreneurs can win up to $5,000 USD.
