Innovation takes many forms – using cutting-edge technology to engage consumers, forging unconventional partnerships to bring your brand into new spaces, and taking a bold stand on something you believe in, to name a few. We were lucky enough to speak with the head of marketing for Bacardi, a brand doing all the above and more. Ned Duggan, Global SVP of Marketing at Bacardi, talked company culture, the importance of music to Bacardi's brand, and why the company is vowing to eliminate the use of 1 billion single-use plastic straws by 2020.
Mexico-based distiller Tequila Cazadores creates tequila using a seven-step sustainable and zero waste production process.
By Cristina Commendatore
Tequila Cazadores was originally born in Los Altos de Jalisco, Mexico, in 1922, and the spirit was created by Don Jose Maria to share with friends and family. In 1973, Maria’s grandson, Don Felix, officially opened the first Cazadores distillery, where the tequila is created using a seven-step sustainable and zero waste production process, including double distillation, double fermentation and a careful maturation process.
500 pounds of trash and dangerous fishing line removed at popular scuba spot
Driving tourism back to Puerto Rico is a business priority as it continues to feel the effects of a devastating hurricane season in late 2017. Known for its pristine beaches and colorful coral reefs, restoring life underwater is among the many ways Bacardi and Mercy Corps are helping promote tourism, a major source of income for many communities on the island. With funding by Bacardi and others, Mercy Corps teamed up with residents, business owners and tourists for two underwater clean ups at Rompeolas, a popular spot for snorkeling and scuba diving.
Winners reduced emissions, water use, and implemented long-term programs to reach net-zero impact
HAMILTON, Bermuda, May 23, 2019 /3BL Media/– In continuation of its ongoing sustainability efforts, Bacardi Limited is proud to announce the recipients of its 5th annual Bacardi Limited Good Spirited Awards. Launched in 2014, the awards recognize the employees, teams and facilities across the company’s’s global network that developed the best environmental programs across five different categories: Production Facility, Brand Innovation, Sustainable Office, Green Champions or Partnerships.
One year following Hurricanes Maria and Irma, Puerto Rico is still rebuilding.
In 2018, Bacardi provided a $1 million grant to Mercy Corps, a global humanitarian organization, to aid in long term recovery, providing support to small business owners and tourism restoration in the Caribbean.
One of these programs included the restoration of Tamarindo Bay, Culebra. Volunteers came together to clear debris from 1.3 miles of coast. Seasoned divers were deployed below water to help replant and stabilize coral.
To commemorate World Earth Day (22 April), Tequila brand Patrón has partnered with cocktail bars around the world to highlight the importance of sustainability in the on-trade.
By Owen Bellwood
The Bacardi-owned brand has joined forces with venues including Stairs Bar in Berlin, Ends and Means in Melbourne and Trunk Hotel in Tokyo.
“We are so proud to be bringing our sustainability credentials to the forefront of the conversation around environmental impact, this Earth Day and moving forward,” said Francisco Alcaraz, master distiller at Patrón Spirits International.
Thursday night Miami Beach kicked off their Plastic Free Miami Beach initiative.
The growing trend has local businesses involved, and there is also a heavy corporate punch behind the movement.
One major supporter is Bacardi.
“We have made a commitment to eliminate one billion straws worldwide from our operation,” said Ned Duggan with Bacardi. “We are encouraging people to sip without straws and the mantra we are trying to use is “the future doesn’t suck.”
More than a year after Hurricanes Maria and Irma hit the Caribbean, recovery efforts continue. As home to Casa BACARDÍ Visitor Center and the world’s largest premium rum distillery in the world, the recovery of Puerto Rico remains a priority for Bacardi. In 2018, the company provided a USD $1 million grant to Mercy Corps, a global humanitarian organization, to drive longer term rebuilding and recovery, providing support to small business owners and tourism recovery in Puerto Rico, the U.S. Virgin Islands and St. Martin.
The second annual Bacardi Spirit Forward Women Empowerment Series started out strong in Chicago earlier this month. A diverse crowd of attendees—from all walks of the hospitality trade and bar community— were treated to inspiring stories, engaging workshops, networking opportunities and in-depth discussions. Spirit Forward was created by the Bacardi Women in Leadership initiative, in partnership with PUNCH, to champion the outstanding individuals that make up the hospitality community, and to elevate them to their highest potential.