Mountain streams help drive production of the brand’s vermouths and sparkling wines
Hamilton, Bermuda, March 22, 2017 /3BL Media/ – In celebration of World Water Day today, MARTINI®, as part of the Bacardi family of brands, maintains an enduring commitment to sustainability. From the breathtaking magnificence of the Northern Italian Alps comes pure power – hydroelectric power – that helps drive sustainable production of the MARTINI vermouths and sparkling wines.
As waste continues to be a major trending topic within the sustainability world, companies are coming up with increasingly creative ways to address the issue within their own business operations – from "inglorious vegetables" to shoes that can
For the recently staged Major Lazer and Friends EDM event, title sponsor Bacardi rolled out an environmentally friendly campaign that patrons were able to appreciate. The company introduced a line of premium cold drink cups, made entirely from plants. The Greenware is made from Ingeo(TM_ biopolymer and is 100 per cent compostable.
With nearly everyone happy to see the backside of 2016, most of us are especially grateful to have a shot at that symbolic clean slate that January always promises. And this year, clean living doesn’t seem to be quite as important as social responsibility judging by many in the food and drink industries who are renewing their commitments to making the world a better place. As such, 2017 is already shaping up to be the Year of Mindful Eating and Drinking.
In August, 42BELOW® hosted the Cocktail Earth Cup, where bartenders designed delicious eco-friendly, zero-waste drinks. They then partnered with Junkee Media and got Aussie’s brightest young minds (the Kiwis were busy) to come up with innovative ways to keep our planet pure. And now, with ‘42BELOW Recycled Cocktail Lemons Eco Soap’ this is their third planet-saving initiative in as many months.
Wash Your Hands and Your Conscience, One Cocktail at a Time
Multimedia with summary
In case you haven’t noticed, the world today is pretty much buggered. Global warming. Deforestation. Disposable forks. Plastic straws. They’re wreaking havoc on our precious little planet, and if we continue to let this happen, we’re all dead. So the good people at 42BELOW® vodka have decided to launch their own kiwi planet-saving initiative and are introducing ‘42BELOW Recycled Cocktail Lemons Eco Soap.’ The world’s first soap made from recycled cocktail lemons, and probably the odd martini olive. It’s recycling, on a sociable scale.
42BELOW® vodka launches ‘Recycled Cocktail Lemons Eco Soap’ sustainability initiative to wash your hands and your conscience, one cocktail at a time
Hamilton, Bermuda, January 17, 2017 -- In case you haven’t noticed, the world today is pretty much buggered. Global warming. Deforestation. Disposable forks. Plastic straws. They’re wreaking havoc on our precious little planet, and if we continue to let this happen, we’re all dead. So the good people at 42BELOW® vodka have decided to launch their own kiwi planet-saving initiative and are introducing ‘42BELOW Recycled Cocktail Lemons Eco Soap.’ The world’s first soap made from recycled cocktail lemons, and probably the odd martini olive. It’s recycling, on a sociable scale.
More than a year early, the company reaches 50% GHG reduction target
Hamilton, Bermuda, November 15, 2016 /3BL Media/ – With sustainability, small steps add up; however, Bacardi has forged ahead with giant leaps. The largest privately held spirits company cut its greenhouse gas (GHG) emissions intensity, worldwide, in half—more than a year earlier than its end of December 2017 target. This astounding 50% reduction in GHGs is equivalent to taking 15,000 cars off the road each year, reducing oil use by 165,000 barrels annually or installing 18 wind turbines.
Hamilton, Bermuda, October 26, 2016 /3BL Media/ – Bacardi gives new meaning to the phrase, “to the bat cave,” as a team of employees, in partnership with Lubee Bat Conservancy, erected several large bat habitats at the company’s BACARDÍ® rum bottling facility campus in Jacksonville, Florida.
Within just a few months, the habitats – branded bat caves – will be full of tenants. Together, the organizations are working hard to fight the devastation of habitat depletion that has occurred for bats, the world’s only flying mammals.
To demonstrate the beverage sector’s continued pursuit of advancing water stewardship, today the Beverage Industry Environmental Roundtable (BIER) released a refreshed framework definition for World Class Water Stewardship in the Beverage Industry. Originally developed in 2006 and updated in 2010, BIER members once again collaborated in outlining six leadership principles and the associated qualities that define excellence in water stewardship.