by Charlie Ross, Chief Business Officer of EverGrain Ingredients
Among food and beverage brands, interest in barley is growing due to label-friendliness with consumers and versatility across many categories. Furthermore, barley has a strong sustainability story that can provide a genuine position that appeals to many consumers. For these and other reasons, brands are turning to barley to expand their portfolios with applications that appeal to the health-minded and environmentally conscious consumer.
BanQu is the world’s first non-cryptocurrency blockchain app to help the world’s poorest people establish a verifiable economic identity. By Sarah Murray
AB InBev’s technology partner is BanQu, a blockchain software company seeking solutions to extreme poverty. It is doing this in two ways: empowering the world’s poorest people by giving them a verifiable economic identity; and selling a software service to global brands looking to cut supply chain costs, reduce post-harvest loss, and improve their social and environmental performance at a time when more consumers want to buy green and ethical products.
“We’re the largest beer company in the world and the largest user of malting barley, so when you think about where investment into breeding research or the supporting tech comes from, if we’re not going to do it, who will?”
Katie Hoard, global director of Agricultural Innovation & Sustainability at Anheuser-Busch InBev is speaking to AgFunder about the company’s recent partnership with Sentera, a drone imagery analytics company.