Competition might be the spice of sports, but it’s good for charitable organizations, too. Brackets For Good aims to turn nonprofit fundraising on its ear through the concept of gamification. By tapping into the competitive spirits of “fan-lanthropists,” Brackets For Good provides charities with an innovative platform to raise funds, drum up excitement for their organizations and reach new audiences.
You may have watched this weekend’s NBA All-Star game, but do you know why those players were picked to play? It’s not about points scored or minutes played, and it’s not about the dollars they earn for team owners. They’re chosen by the people most touched by their work. The NBA lets fans pick half of the starting players — and the rest are picked by fellow players and the media who cover them. Coaches pick the reserves.
PLAINFIELD, Ind., February 8, 2017 /3BL Media/ – Duke Energy has recognized four Greater Lafayette leaders with its Difference Maker award. They are among 10 statewide who have received the honor so far this year.
INDIANAPOLIS, October 11, 2016 /3BL Media/ – Brackets For Good and AT&T announced today a collaboration to introduce a first-ever nation-wide Brackets For Good tournament — just in time for basketball’s Big Dance. Tipping off on Feb. 24, 2017, 64 large national charities will compete online in a single-elimination bracket-style fundraising tournament. In addition to raising awareness and funds, the winning organization will receive a $100,000 contribution from AT&T. It’s competitive giving. Everybody wins.
Last year, JetBlue launched an online #BookBattle competition as part of its award-winning Soar with Reading program. The airline asked crewmembers and the public which community -- Detroit, Fort Lauderdale, Houston, Los Angeles or New York City -- should get 100,000 new children's books from JetBlue in 2016. Nearly 1.3 million online votes were cast and Detroit triumphed with 48 percent of the vote.
“I’m someone who will push you beyond all reasonable limits. Someone who will ask you not to just fulfill your potential but to exceed it. Someone who will expect more from you than you may believe you are capable of.” – Pat Summitt