behavior change

Booz Allen Campaign Empowers Sailors to “Keep What You’ve Earned”


Sailors in the U.S. Navy face serious financial and career consequences if they’re caught driving under the influence. A chief who’s served 14 years, whose rank is reduced to first class due to a DUI, could lose $527 a week in base pay alone1. Yet long-standing messages about alcohol abuse weren’t resonating, given an entrenched drinking culture.

BSR Conference 2014 Speaker Video: Karl-Johan Persson, Managing Director and CEO, H & M Hennes & Mauritz AB

Multimedia with summary

Karl-Johan Persson, Managing Director and CEO, H & M Hennes & Mauritz AB spoke at the BSR Conference 2014: Transparency and Transformation, which took place November 4-6 in New York, during a plenary session. Watch the full video now:

The List: 6 Tips for Writing a Novel…and Living Greener

Writing a novel has surprising similarities to living sustainably.

Every year around this time, I get the urge to write the Great American Novel. Why? Because it’s NaNoWriMoNational Novel Writing Month.

Quick Tricks to a Greener Family?

Here are the real tricks to making green habits stick during the back-to-school season and beyond.

Old habits die hard. We naturally, unthinkingly gravitate to whatever’s easiest and most convenient, even when we know it’s not good for our health or the planet. We use cognitive tricks to keep bad habits alive — we tell ourselves that our small daily choices don’t matter, or that environmental problems live in a hazy, faraway future (you know, our grandchildren’s grandchildren’s future). But we can turn the tricks that reinforce bad habits into tricks for forging good habits.

Sustainable Lifestyles to Drive Sales, Market Share, and Innovation within Five Years

BSR and Futerra Survey of 50 Global Businesses Examines Consumer Behavior and Sustainability
Press Release

PARIS, September 19, 2013 /3BL Media/ - Increasing numbers of businesses are enabling sustainable consumer behaviors such as recycling, healthy living, the purchase of sustainable products, product take-back, and water conservation. According to new survey results released today by BSR and Futerra, business leaders expect exponential growth in consumer interest and business action on these sustainable lifestyles issues within five years.

Kids Get Excited About Nature Across Caribbean

Environmental campaign based on a popular radio drama motivates students to get involved
Press Release

April 9, 2013 /3BL Media/ - Primary schools across St. Lucia are bubbling with excitement after being visited by a White-breasted Thrasher, Iguana, Coral and “Tin Tin” as part of a series of activities that are being led by PCI Media Impact as part of My Island-My Community.

The students played, sang and asked questions with the mascots as part of a campaign to raise awareness about the important role that nature plays in protecting the community from climate change.

Does 'Green' Help or Hinder Behavior Change?


The Green Power Hike, which recently took place in Hong Kong, is an annual fundraising event that focuses on environmental conservation and education. It’s a great initiative, but it serves as another reminder of just how inundated my daily life has become by the word “green” and how many different meanings the word has come to adopt. I am beginning to think that green is going through an identity crisis. 

Webinar Recap: Planet Brands-Changing Behavior for Sustainable Social Good


For the October edition of our Best Practice Network Webinar Series, we talked with David Willans, Director of Future Sustainability Communications at Futerra. David focused on how companies can drive consumer behavior by weaving sustainability into brands.

Upcoming Webinar: Planet Brands – Changing Behavior for Sustainable Social Good


“Planet Brands” is a new piece of thought leadership developed by Futerra Sustainability Communications, on the brands that have the potential to drive global, sustainable behavior change.

Behavior change is a hot topic and drawing on a decade of research David Willans, Director of Futerra+, will share his expertise on how brands can positively influence consumer behavior to encourage more sustainable lifestyles in an upcoming VolunteerMatch Best Practice Network (BPN) webinar.

Corporate Social Responsibility and Stress Reduction

Blog by Deborah Rozman, President and CEO of Quantum Intech, Inc. (dba HeartMath Inc.)

HeartMath Blog by Deborah Rozman, President and CEO of Quantum Intech, Inc. (dba HeartMath Inc.)

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