Behavioral Change Communication / Entertainment Education / Gender Equality / media / My Community / Radio Drama / Radio Novela / Soap Opera / Social Change / Women's Empowerment

Serial radio drama, "Magic Touch", educates local Ecuadorian youth about gender equality.

Summary: 

PCI Media Impact, a non-profit organization specializing in the use of Entertainment Education to promote social change, premiers their Ecuadorian serial drama, "Toque Magico (Magic Touch)", every Wednesday on both YouTube and Facebook.  

Magic Touch was first broadcast in 2008 to promote youth awareness of gender equality and assist in the cultural elimination of inequity and prevention of violence against women.

 

Chapter VIII: The magic hood

Educational topic: Stereotypes in coital relations

 

Professor Sol speaks with the sorcerer and witch apprentices about love, respect and the importance of using the magic hood in sexual relations. While the sorcerers agree that “a real sorcerer does not use that note,” the witches think it inexcusable for a witch to carry a hood in her backpack. A hooded sexual relation prevents unplanned pregnancies, sexually transmitted diseases and emotional ailments. Reinaldo offers Magdalena a handful of hermetics to end her pregnancy. 

Press Release

PCI Media Impact, a non-profit organization specializing in the use of Entertainment Education to promote social change, premiers their Ecuadorian serial drama, "Toque Magico (Magic Touch)", every Wednesday on both YouTube and Facebook.  

Magic Touch was first broadcast in 2008 to promote youth awareness of gender equality and assist in the cultural elimination of inequity and prevention of violence against women.

 

Chapter VIII: The magic hood

Educational topic: Stereotypes in coital relations

 

Professor Sol speaks with the sorcerer and witch apprentices about love, respect and the importance of using the magic hood in sexual relations. While the sorcerers agree that “a real sorcerer does not use that note,” the witches think it inexcusable for a witch to carry a hood in her backpack. A hooded sexual relation prevents unplanned pregnancies, sexually transmitted diseases and emotional ailments. Reinaldo offers Magdalena a handful of hermetics to end her pregnancy. 

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