benevity

We're Back! The Aviva Community Fund Returns with $1,000,000 to "Insure" Positive Change Across Canada

Benevity again powering the donation processing and tax receipting functionality for the Aviva Community Fund
Press Release

(3BL Media / theCSRfeed) Toronto - Sept. 26, 2011 - Aviva Canada Inc., one of the country's leading providers of home, auto, leisure and business insurance, is pleased to announce the return of the Aviva Community Fund competition. The third year of the competition opens today, offering Canadians $1,000,000 to lead, empower and support community initiatives across the country.

MissionFish, Benevity Bring Cause Marketing Online

Selfishgiving.com - June 21, 2011
Summary: 

MissionFish, Benevity Bring Cause Marketing Online

Selfishgiving.com Post - June 21, 2011 by Joe Waters

Selfishgiving.com blog post on how MissionFish (which powers eBay Giving Works) and Benevity are powering online cause marketing.

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MissionFish, Benevity Bring Cause Marketing Online

Selfishgiving.com Post - June 21, 2011 by Joe Waters

Selfishgiving.com blog post on how MissionFish (which powers eBay Giving Works) and Benevity are powering online cause marketing.

Benevity Launches "Just BeCause" Blog

Welcome to Just BeCause... The New "Official" Benevity Blog
Summary: 

Welcome to Just BeCause... The New "Official" Benevity Blog

Submitted by Bryan de Lottinville on Jun 13, 2011  Why a Benevity blog? BeCause we want to ignite more conversations about companies, causes, strategic CSR/CI programs and how to get more impact from these social good programs. BeCause we follow lots of interesting and insightful bloggers in our space (like the leaders featured in Blogs We Follow) but not everyone does (or even understands!) what we do...And BeCause we see a lot of social responsibility strategies, cause marketing campaigns, community investment initiatives and workplace giving programs that we boldly believe could be better...

So we hope you'll tune in to the Just BeCause blog from time to time.. The common element will be how companies can do things differently to deliver the trifecta of more engagement, more business return and more social good. We'll have posts from the Benevity team (and other thought leaders) on best practices and tips that you can action: real takeways about how companies can improve their cause marketing, community investment, workplace giving and mobile giving programs. So stay tuned...

Blog

Welcome to Just BeCause... The New "Official" Benevity Blog

Submitted by Bryan de Lottinville on Jun 13, 2011  Why a Benevity blog? BeCause we want to ignite more conversations about companies, causes, strategic CSR/CI programs and how to get more impact from these social good programs. BeCause we follow lots of interesting and insightful bloggers in our space (like the leaders featured in Blogs We Follow) but not everyone does (or even understands!) what we do...And BeCause we see a lot of social responsibility strategies, cause marketing campaigns, community investment initiatives and workplace giving programs that we boldly believe could be better...

So we hope you'll tune in to the Just BeCause blog from time to time.. The common element will be how companies can do things differently to deliver the trifecta of more engagement, more business return and more social good. We'll have posts from the Benevity team (and other thought leaders) on best practices and tips that you can action: real takeways about how companies can improve their cause marketing, community investment, workplace giving and mobile giving programs. So stay tuned...

Groupon’s SuperBowl Kerfuffle and A New CSR Strategy

How Group Buying Sites Can Do Better by Doing Good
Summary: 

Much has been made of Groupon’s much maligned SuperBowl ads and foray into cause marketing. While it has been more than adequately scrutinized (okay bashed!) in various media (see http://selfishgiving.com for an example), the purpose of this article is not to pile on, but rather suggest a better approach for Groupon (and any other player in the group buying space) to generate positive brand image and user loyalty through cause marketing initiatives that will resonate with every customer and retailer.

 

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Much has been made of Groupon’s much maligned SuperBowl ads and foray into cause marketing. While it has been more than adequately scrutinized (okay bashed!) in various media (see http://selfishgiving.com for an example), the purpose of this article is not to pile on, but rather suggest a better approach for Groupon (and any other player in the group buying space) to generate positive brand image and user loyalty through cause marketing initiatives that will resonate with every customer and retailer.

 

Charitable Giving: Apple forfeits to Android

If you're balancing on the fence between the iPhone and the non-profit friendlier Android, here's one app that might just have you leaping to one side without a glance back.
Summary: 

In the rapidly growing field of Corporate Social Responsibility, the singular focus of Realized Worth is corporate volunteering. Without exception, we believe that employee engagement is essential to every successful CSR program. In this blog you will find news and current issues, best practices, valuable tips and tricks, and applicable insights.

READ OUR BLOG HERE

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In the rapidly growing field of Corporate Social Responsibility, the singular focus of Realized Worth is corporate volunteering. Without exception, we believe that employee engagement is essential to every successful CSR program. In this blog you will find news and current issues, best practices, valuable tips and tricks, and applicable insights.

READ OUR BLOG HERE

The Edelman goodpurpose® 2010 Study And What it Means for Companies, Cause Marketing and Corporate Philanthropy

From Report to Real Business: How to Take Action
Summary: 

In Part 1 of Benevity’s take on the Edelman goodpurpose® 2010 study, we shared a conversation with Mitch Markson, Chief Creative Officer of Edelman and founder of Edelman goodpurpose.  Now in Part 2, our attention turns to helping companies make the rubber hit the road to drive forward innovative, high-engagement cause marketing and corporate philanthropy programs that leverage the data.  We call it From Report to Real Business: How to take Action.  Read on. 

So what do companies need to know about the 2010 Edelman goodpurpose® Study? And how can they take action? Keep reading to find out our take on the key findings and the key actions for companies.

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In Part 1 of Benevity’s take on the Edelman goodpurpose® 2010 study, we shared a conversation with Mitch Markson, Chief Creative Officer of Edelman and founder of Edelman goodpurpose.  Now in Part 2, our attention turns to helping companies make the rubber hit the road to drive forward innovative, high-engagement cause marketing and corporate philanthropy programs that leverage the data.  We call it From Report to Real Business: How to take Action.  Read on. 

So what do companies need to know about the 2010 Edelman goodpurpose® Study? And how can they take action? Keep reading to find out our take on the key findings and the key actions for companies.

Mobile Giving Meets Mobile Marketing, But Are Americans Ready?

Summary: 

Sure, Americans love their mobile phones and use them handily, but there’s still stunted confidence for mobile financial transactions, whether it’s a payment or a donation. Part of the reticence comes from the clumsiness of many mobile commerce and mobile giving sites and part of it’s a lack of incentives.

Benevity Social Ventures and Obopay recently launched a text-to-donate service that aims to simplify and incentivize mobile giving. Software company Benevity (I’ve profiled iStock Photo’s use of the Benevity platform to power micro-donations) partnered with mobile payment provider Obopay to create a service with enough incentives that it might create the tipping point.

Read the entire article by Olivia Khalili on Cause Capitalism

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summary

Sure, Americans love their mobile phones and use them handily, but there’s still stunted confidence for mobile financial transactions, whether it’s a payment or a donation. Part of the reticence comes from the clumsiness of many mobile commerce and mobile giving sites and part of it’s a lack of incentives.

Benevity Social Ventures and Obopay recently launched a text-to-donate service that aims to simplify and incentivize mobile giving. Software company Benevity (I’ve profiled iStock Photo’s use of the Benevity platform to power micro-donations) partnered with mobile payment provider Obopay to create a service with enough incentives that it might create the tipping point.

Read the entire article by Olivia Khalili on Cause Capitalism

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Social Good Is as Easy as Texting

Benevity and Obopay Changing the Face of Mobile Donations
Summary: 

Text messages are the new black when it comes to raising money for social good. A new text-to-donate service, courtesy of mobile payment provider Obopay Inc. and software company Benevity Social Ventures, Inc., has entered the fray to enable non-profits of any size to access mobile donations.

The as-yet unnamed service allows users to donate to a charity by texting a keyword to a shortcode number assigned to the charity by Obopay. Users are then directed to a mobile payment site where they can donate and receive electronic tax receipts.

Read the entire article by Zachary Sniderman on Mashable

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summary

Text messages are the new black when it comes to raising money for social good. A new text-to-donate service, courtesy of mobile payment provider Obopay Inc. and software company Benevity Social Ventures, Inc., has entered the fray to enable non-profits of any size to access mobile donations.

The as-yet unnamed service allows users to donate to a charity by texting a keyword to a shortcode number assigned to the charity by Obopay. Users are then directed to a mobile payment site where they can donate and receive electronic tax receipts.

Read the entire article by Zachary Sniderman on Mashable

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What to Expect From Cause Marketing in the 2010 Holiday Season

Customizable Charitable Gift Cards are a Growing Trend
Summary: 

During the 2009 holiday season, many brands received a lift by partnering with non-profit organizations.  With the 2010 holiday season on the horizon, what are the cause marketing trends that we can expect to see for 2010? 

Megan Strand with InCouraged Communications states that  "The name of the game is consumer and employee involvement -  the more you're able to meaningfully involve and activate the 'people' component, the better."  

This sentiment is echoed by Jana Taylor, VP Marketing with Benevity Social Ventures.  "All of the available evidence suggests that not only will [cause marketing] be more of the same during the 2010 holiday season, but also that incorporating cause incentives and social responsibility initiatives into commercial operations is a long term trend."

Learn more as these two cause marketing experts offer insight into what brands and marketers might receive from a 2010 cause marketing campaign.  

Read the entire article by Kristina Knight on BizReport

 

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During the 2009 holiday season, many brands received a lift by partnering with non-profit organizations.  With the 2010 holiday season on the horizon, what are the cause marketing trends that we can expect to see for 2010? 

Megan Strand with InCouraged Communications states that  "The name of the game is consumer and employee involvement -  the more you're able to meaningfully involve and activate the 'people' component, the better."  

This sentiment is echoed by Jana Taylor, VP Marketing with Benevity Social Ventures.  "All of the available evidence suggests that not only will [cause marketing] be more of the same during the 2010 holiday season, but also that incorporating cause incentives and social responsibility initiatives into commercial operations is a long term trend."

Learn more as these two cause marketing experts offer insight into what brands and marketers might receive from a 2010 cause marketing campaign.  

Read the entire article by Kristina Knight on BizReport

 

Web initiative 'gives back' at high speed

Employees can give to charities year-round
Summary: 

Workplace giving programs rev up in the fall and Bryan de Lottinville is part of a trend using web-based philanthropy solutions to make it easier for companies, their employees and their customers to give throughout the year.

"It's more top of mind with individuals and companies than ever before," says de Lottinville, president and CEO of Benevity Social Ventures Inc. "What's been lacking out there is a cost-effective means for people -- regardless of their means -- to give back."

Read the entire article in the Calgary Herald.

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Workplace giving programs rev up in the fall and Bryan de Lottinville is part of a trend using web-based philanthropy solutions to make it easier for companies, their employees and their customers to give throughout the year.

"It's more top of mind with individuals and companies than ever before," says de Lottinville, president and CEO of Benevity Social Ventures Inc. "What's been lacking out there is a cost-effective means for people -- regardless of their means -- to give back."

Read the entire article in the Calgary Herald.

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