Black Girls Code

Meet the Reinventor: Mara Lecocq, helping girls crack the Secret Code

Through personalized books, this creative director is rewriting the narrative and inspiring girls of all backgrounds to see themselves as the heroes of their own tech adventures.
Blog

Creative director Mara Lecocq knows what it’s like to excel in a traditionally male-dominated profession. She’s spearheaded digital campaigns for Nike, Starbucks, Verizon and other Fortune 500 companies, making a name for herself in an industry where, according to AdWeek, only 11 percent of creative directors are female.

A Wrinkle in Time Creators Encourage Girls to Channel Their Inner Warriors, Pursue Their Dreams

HP joined Ava DuVernay and Reese Witherspoon to celebrate Black Girls Code and its mission to boost women of color in tech.
Blog

Everything starts with a story. Just ask Sasha Williams, a 16-year old with big dreams. On Feb. 24th, Williams didn’t just get a selfie — she got a hug and words of encouragement from Ava DuVernay, the directing powerhouse whose work, from 13th to Selma, tackles inclusion and racial division head on and continues to find new ways to define the art of storytelling.

On International Women’s Day HP Invites Girls Everywhere to Tell Their Stories

Debuts new short film and social impact partnerships with Girl Rising, Women Deliver and Black Girls Code
Summary: 

News highlights:

  • HP Studios releases “Paro” a short film celebrating a girl’s potential
  • Girl Rising social action and storytelling challenge
  • Women Deliver and HP “Stories of Advocacy” partnership
  • Black Girls Code, Disney and HP “Warriors Who Code” project
Press Release

News highlights:

  • HP Studios releases “Paro” a short film celebrating a girl’s potential
  • Girl Rising social action and storytelling challenge
  • Women Deliver and HP “Stories of Advocacy” partnership
  • Black Girls Code, Disney and HP “Warriors Who Code” project

Our Vision for Moving Humanity Forward

By Mary Barra, Chairman and CEO, General Motors Co.
Article

We can’t completely predict what our world will look like 25 years from now, but we constantly study trends so that we can anticipate the rapid changes taking place in our industry. Twenty-five years from now, it is estimated that:

GM, Black Girls CODE Celebrate Launch of Detroit Chapter

Day of STEM activities and conversation engages students in 2nd grade through college
Press Release

September 13, 2017 /3BL Media/ - General Motors and Black Girls CODE (BGC) today announced the launch of a BGC Detroit chapter with a series of hands-on and engaging activities at Detroit International Academy for Women (DIA), a Detroit Public Schools Community District school, and TechTown.

Why Girls and Women in STEM Need Role Models

“She looks like me, and she’s succeeding.”
Blog

A good role model can be hard to find. Especially, for women in the technology industry.

But for companies, role modeling is part of a well-rounded strategy for leveling the playing field. It is also one of the trickiest to execute well for some companies. But as we’re learning at HP, it doesn’t have to be such a challenge.   

At its core, good role modeling revolves around trust. Not only does it require trust between individuals, it also requires an organization that fosters frank conversations, openness, and the ability to meet people where they are.

GM Intensifies Push to Train Young People for Jobs of the Future

Partners with four new nonprofits to increase STEM engagement among students, teachers
Summary: 
  • GM develops unique approach to identify and solve STEM challenges, develop partnerships and measure social outcomes
  • Goals: More STEM degrees in high-demand areas, more women and underrepresented minorities succeeding in STEM fields, and more teacher training 
Press Release
  • GM develops unique approach to identify and solve STEM challenges, develop partnerships and measure social outcomes
  • Goals: More STEM degrees in high-demand areas, more women and underrepresented minorities succeeding in STEM fields, and more teacher training 

STEM-ing the Summer Slide

By Anne Wintroub, Director of Social Innovation, AT&T
Blog

For me, summer means memories of warm stretched-out days at camp, popsicles for lunch, and reading for hours on end. Now that I’m the mother of a rising 4th grader in the information age, it means that and more – an opportunity for him to learn new skills and retain those he learned last year, so he doesn’t experience the “summer slide” that affects so many students. The summer slide is the loss of knowledge that kids experience when they take a break from their academic routines.

Black Women and STEM: How Hidden Figures is Inspiring a New Generation

By: Gerri Mason Hall
Blog

On February 26th movie fans all over the world tuned into the 89th Academy Awards ceremony, better known as the Oscars, where the best films of 2016 were honored. La La Land has received a record 14 Oscar nominations, but it’s another film and its story that is gathering much critical acclaim and popular following.

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