Driven by the COVID-19 pandemic and multiple instances of racial injustice, 51 percent more people donated through corporate purpose programs in 2020, with 41 percent more dollars per donation
CALGARY, Alberta, December 8, 2020 /3BL Media/ – Benevity, Inc., the leading provider of global corporate purpose software, today announced that 51 percent more people donated through its platform from January through October 2020, giving 41 percent more dollars per donation, and culminating in an average of $64 per donation compared to $46 the year prior.
Companies around the world have remained silent to their role in racism for centuries. No matter how well-crafted or well-intended, it is not enough for corporations to just make public statements and large donations to racial justice organizations. Without action, these statements can land as nothing more than platitudes from a PR playbook.