Brad Zarnett

Are CEOs Finally Becoming “Woke” to Their Societal Responsibilities?

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Why did the Business Roundtable promise to no longer make shareholder returns their primary focus? There’s a lot more to it than just trying to be a good corporate citizen.

 

Business Won’t Operate Sustainably but We Can’t Regulate Them or Else? I Don’t Accept That.

The idea that you can’t push too hard or else companies will leave is a convenient position for profit obsessed corporations.
Blog

By Brad Zarnett

Last week I was engaged in a conversation with a highly respected sustainability colleague. We both have a similar vision for a better planet but we have a fundamental difference of opinion on how to get there.

The Narrative “Greening of Business” Is a Joke But We’re Not Laughing

by Brad Zarnett
Summary: 

Going forward the concept of the “greening of business” should only be used as a storytelling tactic, a warning of just how desperate we had become that we believed the idea that business, unfettered with regulations could effectively address our global environmental and social challenges.

Article

Going forward the concept of the “greening of business” should only be used as a storytelling tactic, a warning of just how desperate we had become that we believed the idea that business, unfettered with regulations could effectively address our global environmental and social challenges.

How Billionaire Greed Ruined a Perfectly Good Strategy Called Corporate Sustainability. (Part 1)

Blog

Where has corporate Sustainability and its cousins; CSR, Impact Investing, Profit with Purpose, and Social Innovation actually taken us? Some may argue that it’s delivering a cultural shift in how we conduct business and some might argue that it’s a slow process and that we just need more time. But the harsh truth is that despite all of the positive inputs that are being added to the capitalist recipe, the end product is becoming more brutal and difficult to swallow.

Fake Leadership Is Dangerous When It Comes to Corporate Sustainability, Plastic Pollution and Climate Change

By Brad Zarnett
Blog

Lately I’ve been thinking a lot about the state of corporate sustainability and how it’s not delivering on the promise of a sustainable business model.

Are B Corps the Future of Business OR Just Another “Elite Charade for Changing the World”?

What’s the best way to solve our biggest problems? Government regulation or via market solutions?
Blog

By Brad Zarnett

Having just read the book Winners Take All: The Elite Charade of Changing the World by former New York Times columnist, Anand Giridharadas, and mostly agreeing with it, I thought that it would be interesting to read a critique by Jay Coen Gilbert, the co founder of the movement for Certified B Corporations, which happened to fall into the crosshairs of Giridharadas’ criticism.

Did Facebook, Microsoft, and Google Really Just Sponsor an Event With a Climate Denial Session?

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Did you happen to see the story the other day; Facebook, Microsoft, and Google were high-level sponsors of the libertarian student conference, LibertyCon, which featured a session denying climate change?

Responses to: “The Unholy Marriage Between Crony Capitalism & Sustainability”

Blog

There’s been a lot of interest in my recent article, “The Unholy Marriage Between Crony Capitalism and Sustainability”. On LinkedIn there were 8000+ views and on the TSSS website there were another 1000. It was interesting to see how people responded. Usually in 1 of 2 ways.

The Unholy Marriage Between Crony Capitalism and Sustainability

Blog

In a marketplace littered with crony capitalism is this what passes as corporate sustainability these days?

According to Kelly Cramer, lead of How2Recycle at the Sustainable Packaging Coalition:

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