Brad Zarnett

COVID-19 Is the Symptom — the Contagion Is a Crisis of Leadership

We have a once in a century chance to get this right.
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Have you ever had to make a really tough decision...under extreme pressure...with everyone watching? Now imagine that you’re the leader of your country deciding how to protect your population from a rapidly approaching and highly contagious virus that we know little about except that it’s deadly and that humanity has no defence for it. What would you do? Would you sit back and let thousands of people die as the entire health care system is overwhelmed or would you curtail people’s ability to move around (and earn a living) so that hopefully more lives can be saved?

Covid-19 and Climate Change; Generational Fear Drives Action

When their generation’s health is at risk and they get a little dose of fear…they spring into action.
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How do you get young people to take social isolation seriously? In a recent announcement by Washington Governor, Jay Inslee, he said, “Someone asked me the other day, ‘what’s the penalty for a young person going out to a restaurant, or hanging out in a social gathering?’ The penalty is that you might kill your grandparent”.  

Harsh but true.

Is Covid-19 the Silver Bullet for a Stable Climate?

We always knew that climate change was going to be painful…
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By Brad Zarnett

Something changed recently when I saw a map comparing the air over China before and after the country went into lockdown in an attempt to contain the Covid-19 Coronavirus. Slowly over the course of a week, I began to see the issue of climate change in a whole new light.

This might sound radical but please hear me out.

(Part 4) Surviving Climate Change: Can Democracy Save Us?

Is Democracy a lost cause when trying to solve the climate crisis?
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This article was originally published on Medium.

Surviving Climate Change: Hope Lies With The People. (Part 2)

Why are we so slow to mobilize?
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As we welcome in a new decade it’s time to recognize that “we the people” will need to be the ones to solve the climate crisis.

Surviving Climate Change: Where Should We Place Our Hope? Business, Government or Ourselves. (Part 1)

By Brad Zarnett
Article

This is a 2-part series that will explore the timely question of where we should place our hope and trust to ensure a livable planet for future generations. Part 1 will explore Business and Government and Part 2 will explore the extent to which we should place that hope in Ourselves, as Individuals and Collectively as members of society.

Are CEOs Finally Becoming “Woke” to Their Societal Responsibilities?

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Why did the Business Roundtable promise to no longer make shareholder returns their primary focus? There’s a lot more to it than just trying to be a good corporate citizen.

 

Business Won’t Operate Sustainably but We Can’t Regulate Them or Else? I Don’t Accept That.

The idea that you can’t push too hard or else companies will leave is a convenient position for profit obsessed corporations.
Blog

By Brad Zarnett

Last week I was engaged in a conversation with a highly respected sustainability colleague. We both have a similar vision for a better planet but we have a fundamental difference of opinion on how to get there.

The Narrative “Greening of Business” Is a Joke But We’re Not Laughing

by Brad Zarnett
Summary: 

Going forward the concept of the “greening of business” should only be used as a storytelling tactic, a warning of just how desperate we had become that we believed the idea that business, unfettered with regulations could effectively address our global environmental and social challenges.

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Going forward the concept of the “greening of business” should only be used as a storytelling tactic, a warning of just how desperate we had become that we believed the idea that business, unfettered with regulations could effectively address our global environmental and social challenges.

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