brand purpose

Online Self-Assessment Maps Journey to Becoming a Sustainable Brand

SB Brand Transformation Roadmap exclusively available to SB’19 Detroit Conference Attendees
Press Release

SAN FRANCISCO, April 18, 2019 /3BL Media/ – Business executives seeking to identify, prioritize, align and scale company sustainability actions will now find a valuable online solution to support their brand transformation journey. The SB Brand Transformation RoadmapSM is a powerful orientation and navigation tool that maps out a company’s entire sustainability journey and allows the company to access the maturity of its efforts across five practice areas - Purpose, Brand Influence, Operations & Supply Chain, Products & Services, and Governance.

The Drum @ Cannes Lions 2018: It's 'Common Sense' for Brands to Seek Sustainability, Says Mars

By Danielle Gibson
Article

Speaking on the 'Business Purpose: the paradox and the potential' panel about this trend, Melissa Waggener Zorkin, chief executive of WE Communications and Michelle Oliver, global head of purpose, diversity and inclusion at Mars discussed how brands should both walk the walk and talk the talk, when it comes to their core values.

At Mars, Oliver said that its purpose has come from defining how its brands have a positive impact on society or the environment.

Mars’ Andrew Clarke on the Genius Behind Skittles’ Spot and Promoting a Culture of Change

Newly named president places bets on 'agile long termism'
Article

By Lisa Granatstein

Mars global CMO and chief customer officer Andrew Clarke stopped by Adweek’s Cannes HQ at the JW Marriott for another installment of our Terrace Talk series in collaboration with Mars.

Announcing the 2018 Cone/Porter Novelli Purpose Study

Blog

Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message.

Americans More Loyal and Willing to Defend Purpose-driven Brands, According to New Research by Cone

When compared to cost and quality, Purpose trumps across majority of consumer behaviors
Press Release

BOSTON, May 30, 2018 /3BL Media/ – Nearly eight-in-10 (79%) Americans say they are more loyal to Purpose-driven brands than traditional brands and nearly three-quarters (73%) are more willing to defend them, according to the 2018 Cone/Porter Novelli Purpose Study.

A New Era of Culture as Everything

Lessons from Uber, Lyft and Hewlett Packard Enterprise
Article

By Benevity Founder & CEO Bryan de Lottinville

PwC Oscars Purpose Red Carpet

This Is What Celebrities Should Really Be Talking About On the Red Carpet
Blog

By Shannon Schuyler

I can imagine how exciting it is for an actor, director or screenwriter to have his or her name announced after the famous words we've been hearing for more than 80 years: And the Oscar goes to... I can understand, too, why in their speeches the winners thank so many people both on and off screen. It takes an ensemble working seamlessly together toward a shared vision to make a great movie. And who doesn't love a fantastic film?

Even a Cookie can Have a Point of View

Blog

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP

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