Brands / Cohn & Wolfe

Consumers Optimistic About the Environment Despite Economic Concerns

2009 ImagePower® Green Brands Survey Indicates Green Can be a Competitive Advantage in Challenging Economy
Press Release

NEW YORK (July 28, 2009) – A newly released study reveals an increase in US consumer optimism about the state of the environment, as well as an appetite for green products and information. The research shows that 42 percent of Americans believe the environment is headed in the right direction, a 14 percent rise since 2008.

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