Brands Taking Stands

Celebrating Women's Voices in the Brands Taking Stands Movement

by Megan Amrich
Article

Voice and choice.

For Rachel Hutchisson, these are the two most important aspects of social responsibility today.

"People want their voice heard and valued, and they want a choice in how they decide to be engaged," she told CR Magazine.

Blackbaud, the world’s leading cloud software company powering social good was recognized in July by Forbes as one of America’s Best Employers for Women. Women comprise approximately 50 percent of Blackbaud’s more than 3,000 employees, and hold leadership roles at all organizational levels.

New Accenture Research Shows Support for Brands That Take Stands

by John Howell, Editorial Director & VP of Content, 3BL Media
Blog

Almost every company’s website has a section called “Our Values.” Many have a section titled “Our Mission,” sometimes related to the values commentary, and sometimes a standalone section. These statements usually spell out a business’s commitment to its employees and community, to its standards in its practices, and to its general reason for being,usually in fairly generic terms. Occasionally, there are specific references to causes with which the company is engaged, usually local or national charities or non-profit partner organizations.
 

Companies Now Required to Speak Out on ESG Issues: New Research

by John Howell, Editorial Director & VP of Content, 3BL Media
Blog

As a journalist, I’ve always searched out cultural trends as I saw them developing, in a constant search for “what’s next.”
 
“What’s next” is, of course, of major importance to business. Looking ahead to map out strategy is critical to continued success. But which trends are the right ones with which to align future plans? Which ones will matter months, even years, down the line?
 

Brands Taking Stands on ESG Issues Is a Movement, Not a Moment, Say 82 Percent of Corporate Leaders Surveyed by 3BL Media and GlobeScan

Recruiting, Retaining Employees is Top Driver of Corporate Advocacy
Press Release

WASHINGTON, D.C., November 26, 2018 /3BL Media/ – Eight-out-of-10 corporate leaders believe companies now have an obligation to speak out on environmental, social and governance (ESG) issues, according to new research on brand advocacy conducted by GlobeScan and 3BL Media.

The tightening labor market, specifically competitive pressure for companies to recruit and retain talent, is a key driver of the Brands Taking Stands movement, followed by efforts to protect and enhance corporate reputation.

Bias Bus Offers High-Tech Look at Diversity & Inclusion

by John Howell, Editorial Director & VP of Content, 3BL Media
Blog

That’s me in the photo above, engaging with an interactive, virtual reality (VR) installation on the “Check Your Blind Spots” unconscious bias training tour bus. In this VR experience, I’m invited into an encounter between two young black men, a suspicious elderly white neighbor, and a white policeman. The point is to immerse the viewer into an all-too-common situation that is loaded with potential for misunderstanding and conflict (fortunately, nothing violent took place in this instance).

How Mars, Inc. Is Minting a New Legacy

by Leon Kaye, Executive Editor, TriplePundit
Article

For the world’s largest food and beverage companies, the push for a more responsible and sustainable supply chain is as much about long-term survival as it is about addressing current concerns expressed by investors and other key stakeholders.

But while much of the conversation about sustainable food usually centers on ingredients such as cocoa, coffee, soy, palm oil, and beef, Mars, Inc. can point to one ingredient that epitomizes the company’s drive to scale impact where it can to secure a healthy planet and thriving farming communities: Mint.

Finance Sector Discovers Social Purpose

by John Howell, Editorial Director & VP of Content, 3BL Media
Blog

We may be heading into the cold, dark days of winter, but my inbox has been glowing red-hot with a blast of news about sustainable finance. Updates are coming from every area of the category, from giant global entities to funds offering niche investment products, and services aimed at millennials and women. The volume and the variety of this news demonstrate that ESG-driven metrics are now becoming widely accepted as material factors in mainstream investment decision-making.

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