Breast Cancer Awareness Month

Consumers Question Intent and Impact of Breast Cancer Cause Marketing

New research shows Americans increasingly skeptical
Press Release

BOSTON, October 18, 2012 /3BL Media/ – Nearly all Americans (92%) believe breast cancer is a critical cause for corporations to support, but just 26 percent feel companies have had a significant positive impact on the issue. Moreover, only half (52%) of consumers believe their individual breast cancer-related purchases make a difference, according to the 2012 Cone Communications Breast Cancer Trend Tracker.

Buying with Skepticism


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