We are currently halfway through Breast Cancer Awareness Month, a month that has historically dominated the cause marketing scene, but this year is a bit different. With almost 8 million cases of coronavirus in the U.S., it’s important to remember the fact that 1 in 8 women in the U.S. will be diagnosed with breast cancer in her lifetime.
New research shows Americans increasingly skeptical
BOSTON, October 18, 2012 /3BL Media/ – Nearly all Americans (92%) believe breast cancer is a critical cause for corporations to support, but just 26 percent feel companies have had a significant positive impact on the issue. Moreover, only half (52%) of consumers believe their individual breast cancer-related purchases make a difference, according to the 2012 Cone Communications Breast Cancer Trend Tracker.