Breast Cancer Cause Marketing

Honoring Breast Cancer Awareness Month in a Pandemic

Blog

We are currently halfway through Breast Cancer Awareness Month, a month that has historically dominated the cause marketing scene, but this year is a bit different. With almost 8 million cases of coronavirus in the U.S., it’s important to remember the fact that 1 in 8 women in the U.S. will be diagnosed with breast cancer in her lifetime.

Consumers Question Intent and Impact of Breast Cancer Cause Marketing

New research shows Americans increasingly skeptical
Press Release

BOSTON, October 18, 2012 /3BL Media/ – Nearly all Americans (92%) believe breast cancer is a critical cause for corporations to support, but just 26 percent feel companies have had a significant positive impact on the issue. Moreover, only half (52%) of consumers believe their individual breast cancer-related purchases make a difference, according to the 2012 Cone Communications Breast Cancer Trend Tracker.

Buying with Skepticism

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