We didn’t put a ring on it. Here’s what’s replaced our plastic rings in the UK!
AB InBev has reached another exciting circular packaging milestone - our entire portfolio of iconic beers from Budweiser Brewing Group UK&I is now plastic-ring free.
That means cans of Budweiser, Bud Light, Stella Artois and Beck’s in the UK will now be packaged with alternatives like fully recyclable wraps and the KeelClip™, a new technology which uses recyclable paperboard to create a lighter weight pack.
Forbes.com recently spoke with Will Shafroth, President of the National Park Foundation since 2015. The National Park Foundation is the non-profit partner of the National Park Service, chartered by Congress in 1967 to raise private funds to help protect the parks, connect Americans with them and inspire future generations. The National Park Foundation is supported by individual donors and corporate partners like Subaru, LL Bean, American Express, Budweiser, Hanes Brands, Nature Valley and Union Pacific.
Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns. In fact, 17.7 percent of adults watching the game say the ads are their favorite part of the Super Bowl. And like Super Bowls of the past, some of the standout ads from this weekend’s game did more than just promote the latest product.
While Tom Brady was chasing his 6th Super Bowl Victory, something big happened during the game. Budweiser aired an ad celebrating the link between business and sustainability – a message that reached at least an average of 100 million viewers.
The 45 second video combined Budweiser’s brand icons, Dalmatians and Clydesdales, with Bob Dylan’s “Blowin’ in the Wind”, to tout the company’s renewable energy commitments, particularly around wind generation.