The afternoon Keynote speaker, Dr. Dayna Baumeister, inspired the CBSR Summit’s delegates with a concept many of us have not yet been exposed to – Biomimicry – defined as a conscious effort to emulate nature’s genius. Giving an entire new meaning to the expression, ‘ thinking outside the box’, Dr. Baumeister revealed the boundless possibilities found within the natural world that could help solve business challenges and challenges of survival.
When Unilever announced their Sustainable Living Plan in 2010 they set three broad goals to position their company as part of the solution to environmental, social and economic challenges. They committed to help more than a billion people improve their health and well-being; halve the environmental footprint of their products; and source all their agricultural raw materials sustainably. These goals and the 60 targets underpinning them qualify Unilever as a transformational company.
As Canadian businesses integrate social and environmental commitments into their organizations, those with a strong history of community involvement are moving away from traditional corporate philanthropy and sponsorship toward models with a much wider impact. ATB Financial and the Calgary Homeless Foundation recently announced a partnership which shows how a business can integrate their expertise with their community involvement strategy to
CSR and Social Media - uncovering opportunities and best practices
Thursday, March 29, 2012, 1:00-2:00 pm (EST)
Join CBSR and industry experts for a lively discussion on using social media to drive your CSR agenda forward. Session speakers will draw from their extensive experience in social media and share ideas and best-practices of companies who are moving beyond the basics. This session will arm participants with ideas that will help you advance your CSR social media efforts.