Today, the Carbon Trust issued a call for business to ‘wake up to water use,’ releasing new data that reveals that while international business leaders agree that carbon emissions are a priority,  less than half recognize the need for action on water.

It also introduced a new Water Standard which assesses business performance on water reduction and the importance placed on water stewardship. Coca-Cola Enterprises was one of the first businesses to pilot and receive the standard, which evaluated our approach to water across our European operations.